With millions of apps, websites and many more platforms for people to communicate, it is no doubt that we are in the age of social media. The true strength of social media is influence along with its ability to connect and share information with anyone on earth and with as many simultaneously.
Social media offers an avenue for people to not only engage with others but also influence them with the right content. When used strategically overtime, it is the most powerful form of marketing. It is a platform for real work.
The effect of social media not only stops online, it is part of a much bigger scope and although it first creates a certain buzz about a topic or product, overtime the power that it generates will establish the word-of-mouth advocacy.
You might be wondering why most of the time you post something online to sell and you do not get the results or feedback you desire, well below are a few tips on how to address these pitfalls.
1. INCREASE BRAND AWARENESS
Social media is a channel that introduces your brand to people. It increases your visibility and makes your products or contents more recognizable. If your brand is presented on multiple social platforms, your potential customers can become better acquainted with your product or service. According to research, 78% of small businesses attract new customers through social media, so make the most of your social media networks.
2. USE VERY ENGAGING SOCIAL MEDIA PLATFORMS
There are millions of people still using ‘dead’ social media platforms like MySpace and Yahoo Messenger. Use very popular networks that will help you engage with your customers in real time. Simply put, they allow your brand or business and customers interact freely and quickly. Sign up to a platform that suits your style of business.
3.DO NOT REPOST THE EXACT SAME CONTENT ACROSS DIFFERENT SOCIAL CHANNELS
This isn’t effective because each social network is different. The audience is different therefore your delivery should be different. Approach each social network as a brand new tool rather than lumping all your content or products together. Remember you’re trying to relate to people of various interests, so therefore you need to prove your worth to them by optimizing your voice and content to match the user-base of the platform.
4. AVOID CONSTANTLY POSTING ONLY CONVERSATION- FOCUSED POSTS
Marketing is everywhere! There are new tactics being adopted by multiple brands and individuals across multiple channels. People are becoming aware of the type of information they submit. Simply posting products or links to blog posts and expecting a huge number of people to engage isn’t the best. Place a likeable face on your brand. Share other posts and information while keeping it highly fun yet simple. Build a tribe of followers!
5. DISTRIBUTE QUALITY CONTENT TO INCREASE TRAFFIC
People always search for content that interests them. Promoting quality content on social media is another path to draw users back to your site and create an opportunity for new visitors. The more quality content you share, the more traffic you generate. It is also important to note to always use highly active social media platforms like Instagram and Twitter to bring traffic back to you.
Remember the power of social media platforms are in the hands of both the platform owner and the individual that uses it to create human interaction. Social media marketing has already become the ‘big thing’. No doubt, in the future it will be a game changer for as many businesses that want to introduce new products and services to the world.