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    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

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    Flutterwave adds Google Pay to its Payment Options for African Businesses

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    Flutterwave gets Switching and Processing licence from CBN

    Flutterwave gets Switching and Processing licence from CBN

    Google Expands its Digital Wallet to South Africa

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    FCCPC Orders Drawdown of Online Credit Companies

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    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

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    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

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    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

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    Flutterwave debunks Alleged Reports of Hacked Accounts

    Flutterwave debunks Alleged Reports of Hacked Accounts

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PICTDA announces Resumption Date for Code Plateau Cohort

    PICTDA announces Resumption Date for Code Plateau Cohort

    Releaf secures $3.3 million Pre-series A funding to improve its Food Processing Technology

    Releaf secures $3.3 million Pre-series A funding to improve its Food Processing Technology

  • FEATURED
    Nigeria’s Cash Swap Policy: Goals versus Results

    Nigeria’s Cash Swap Policy: Goals versus Results

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    The Increase in Data Prices is a Big Challenge for Remote Workers in Nigeria

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

  • BLOCKCHAIN
    Binance now accepts Naira Deposits and Withdrawals

    Binance now accepts Naira Deposits and Withdrawals

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

  • FINANCE
    CBN prohibits Foreign Banks from Offering Banking Services

    CBN prohibits Foreign Banks from Offering Banking Services

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    Flutterwave gets Switching and Processing licence from CBN

    Flutterwave gets Switching and Processing licence from CBN

    Google Expands its Digital Wallet to South Africa

    Google Expands its Digital Wallet to South Africa

    FCCPC Orders Drawdown of Online Credit Companies

    FCCPC Orders Drawdown of Online Credit Companies

  • START UPS
    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Sky.Garden survives Shutdown, gets New Owners

    Sky.Garden survives Shutdown, gets New Owners

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Audiomack Activates Monetization Program For African Independent Artists

by Nuel Umahi
July 28, 2021
in News
Reading Time: 4 mins read
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Audiomack Activates Monetization Program For African Independent Artists
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Audiomack, one of the most expanding music streaming platform in Africa has extended its monetization program to reach more artists around the world especially in emerging markets such as those in Africa. 


Prior to this announcement, the Audiomack Monetization Program (AMP) was only available in the US, UK and Canada. It is now open for qualified authenticated creators in Nigeria, Ghana, Kenya, Mexico, India, Trinidad and Tobago, Haiti and Europe. 


The opportunity growth of the streaming platform in African countries like Nigeria made it set up an office in the previous year. Expanding its AMP into Africa’s biggest market is seen as a step towards tapping into that expected growth. 


WHAT DOES THE AMP MEAN?

The AMP plan would allow artists monetize their music and receive money directly from the Audiomack back end. 
This means that artists in Nigeria, Ghana, Kenya and other newly added regions can now access their streaming revenue directly without checking with intermediaries such as record labels and publishers. 


When the AMP was launched in beta in 2019, it attracted American acts like Megan Thee Stallion and Lil Durk who in the course of the attraction became superstars. These artists seized the AMP to capture Audiomack’s community pool and extend their reach. Last year, following the success of its beta testing, Audiomack opened up to its authenticated creators in the US, UK and Canada. 


WHY IS AMP AN IMPORTANT DEVELOPMENT TO ARTISTS ESPECIALLY IN AFRICA?
 

Africa has a large culture and community of artists and music lovers. AMP makes Audiomack the first and only digital streaming platform (DSP) paying artists directly. It could give Audiomack a competitive advantage, growing and expanding its user base across these new regions. 


Globally, artists making money off streaming platforms is seen as rocket science, leaving one too many boxes to be ticked. Many artists, independent and signed have aired their views in respect to DSPs truncating their earnings and allowing loopholes that shortchange artists. 


Bella Alubo, former Tinny Entertainment signee now turned content manager and creator told Document Women that she has a song with 5.8 million streams on Spotify alone, but has never received any royalties from her record label. 


This can best explain a noteworthy problem artists have to deal with especially with the complications surrounding artists-label contracts. 


WILL AMP CHANGE THE NARRATIVE FOR ARTISTS? 

The AMP initiative is one that could change the narrative around the music business. It could give Eagle’s wings to independent artists, reducing the excessive hype on record labels and their deals. With a minimum of two uploads and a thousand plays, an artist can apply for AMP authentication and continue taking payment. 
With the AMP and the normalcy of its development becomes a stable ground, artists like Neken Chuwang, can gain a grand footing, without the necessary presence of a label.

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Tags: African Artists
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