Have you ever thought about how your fingerprint makes you unique?
It’s the same in building a business with your brand identity. Your brand identity is what sets you apart from everyone else.
It is what resonates with your target audience.
What is brand identity?
Brand identity is the visual implementation of all the elements that a company creates to portray its image to its consumers.
As human beings, we are often drawn to people who have an attractive appearance as well as those who champion something of great value. These traits are the same things that attract us to high profile brands.
Although identity is essentially the way your business communicates with potential and existing customers; for effective success, you need to define what makes your business unique and what you aim to achieve.
Therefore, once you have successfully established the above, creating the look that will bring your brand to life for your customers is non-negotiable.
First, do you own a website?
By taking the points above, your tech-savvy customers will expect you to have a website to find more information about your brand. This is because having an online business, regardless of industry, can have a huge impact on its success.
Your website enables you to generate business profits, increase brand value, as well as communicate powerful marketing messages. Your website delivers your brand’s messages practically 24 hours a day, 365 days a year!
Your logo!
Your logo is what lets your visitors know who your site belongs to and enables them to easily identify your name through the content on your website.
Your logo grabs attention, makes a strong first impression and is the foundation of your brand identity. It separates you from the competition.
Since a good logo is both visually and aesthetically pleasing, it leads to people calling your brand positively, even if the name alone is forgotten.
Typography
Writing style is another way to build your brand identity. What type of font is right for your brand message and why? Features like serifs, font rendering, and many more are proven to work together to make small but noticeable differences.
For example, using a Serif font is great if you want your brand to appear traditional and old school.
The typography you choose will say a lot about your brand and define its appearance.
The color
People have psychological associations with different colors, and using brand colors strategically can have a powerful impact on how your audience perceives your brand.
Color is the secret to producing a good company appearance. It is more than a visual aid because the colors convey the feelings, experiences and effectiveness of the brand. In choosing a color scheme,keep in mind that your branding messages should influence the tone you choose.
Moreover, consistency in your color scheme strengthens its identity and enables you to stand out from the competition. The color scheme will represent your brand for many years.
Voice your brand or tell stories
Once you know the basic building blocks of your brand’s look, it’s time to work on your content. No matter how perfect the visuals of your brand appear, if the brand voice doesn’t match, it will completely detract your customers. You have a huge opportunity to take it to a whole new level with your voice.
Good brand stories are driven by the personality of the founder. So, let your personality drive your brand story.
It is important to create a strong brand presence with its appearance. Consistency in maintaining the appearance of your brand gives you an opportunity to be in front of the right target audience.
So instead of asking why your business needs a bold look, ask why not!
