TikTok – a video-focused social networking service has launched its own in-house music distribution and marketing platform, SoundOn.
The company which announced the music platform on Wednesday said that Artists can upload their music directly onto the TikTok app, in addition to massive global platforms like Apple Music, Spotify and Pandora.
TikTok which was launched in 2016 by the Chinese startup company ByteDance, experienced growth in usage in late 2017, after it acquired a rival app, Musical.ly, and ported over its 200 million account list to TikTok.
With SoundOn, the company intends to waive transactional fees for the first year and a 10% cut beginning in the second year.
Also, musicians retain all royalties indefinitely from tracks uploaded to platforms including music streaming service Resso and video editor app CapCut.
The system is designed to offer promotional audience-insight and development tools, and participating artists have access to TikTok verification, placement on the TikTok song tab and exposure to major TikTok creators.
Artists are also eligible for SoundOn Plus, an exclusive A&R service.In a statement by Ole Obermann, TikTok’s global head of music, “new artists and musical creators are seen as a vibrant community within TikTok”.
“SoundOn is designed to support them as they take the first steps in their career. Also, it will guide creators on their journey to the big stage”, Obermann added.
“SoundOn has created a space where anybody can be exactly who they want to be,” Long said in the release. “No matter your background, your upbringing, your race, your creed, your age, you can enter the space and claim your place”.