Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
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This has provided the necessary “hype” in present day marketing strategy for companies – giving them the leverage higher than traditional media.
In the 24 minutes podcast, Ahmed Yusuf – a digital marketer and CEO, SkyHub Nigeria gives insights to what digital marketing is, how it is done and the best ways to which it can be used.
He provided answers to the questions around what could be done in regards to a digital marketing campaign, how best to carry out that campaign and also, who can smoothly run a digital marketing campaign.