Mustard Insights – a data visualization company has raised an undisclosed amount of capital in a pre-seed round of funding in driving its goal of building Africa’s largest data base in the year 2022.
The amount was raised in the company’s pre-seed round led by Velocity digital as well as other angel investors who took part in the pre-seed round of fundraising.
Mustard Insights which was founded in January 2021, creates data visualizations and disseminates them to a broad audience by leveraging digital and social media channels.
Its objective is to clearly ensure that its users are presented with information that can aid diverse levels of decision making.
In addition to serving as a trusted source of economic and social data in Africa, Mustard Insights will also conduct market research for its clientele and prepare quality market reports in high-demand areas.
The funds raised will be used by Mustard insights to further scale up its operations.
Founded by Lawretta Egba, who is also a financial analyst, communications professional, and data storyteller, the company believes in democratizing data and is thus confident that Mustard Insights will be pivotal in providing access to quality primary and secondary data for Africans and those in the diaspora having interest in Africa.
While the startup is set to launch its platform in March, it currently provides detailed insights to subscribers through its weekly Newsletter and social media accounts.
There is more data being created in Africa than ever before thanks to social media, mobile money, the internet, and smartphones. Therefore, the possibilities that come with leveraging and increasingly tracking this data for the continuous advancement of the African continent stand to be immense.
