How Small Businesses in Jos are Leveraging Digital Marketing for Growth.

Businesses need to build digital presence, relationships and reputation, if sales must happen

Cynthia Chukwuma

We are in an age where businesses must have an online presence before sales can be made and deals closed. Our traditional marketing strategies are beginning to wane and digitalization is taking over.

As of January 2021, the internet had 4.6 billion active users worldwide which is about 59.5 percent of the global world. As a matter of fact, there are about 3.96 billion active social media users, of which 33 million are Nigerians. So for your product or services to sell, you need a digital presence. The pandemic even made this more evident.

Understanding the importance of this, many small businesses in Jos and across the nation and continent are beginning to leverage on digital tools and strategies to create an online presence and reach a wider, virtual audience.

For instance, Baku Foods launched this year and majority of their marketing engagement has been digital. Not every business will afford traditional advertising, but digital marketing has a way of helping you reach a larger audience.

Ordinarily, you cannot interact with a billboard or a radio ad, but you can interact with the content and even the entrepreneur uses social listening as a feedback mechanism. Asides digital marketing, influencer marketing is another strategy that businesses are leveraging. When Cravins Ice Cream Jos launched, they engaged the services of influencers on the Plateau. Guess what? They ran out of ice cream because of the population that came in to buy from them.


To help scale and digitalize businesses like the above, there are a number of tech companies on the Plateau that provide such services.

Zhibo Digital, for instance, is a tech startup that helps brands to leverage digital tools and strategies for income, impact and influence. They achieve these by building, managing and maximizing your online reputation to ensure your brand growth, visibility and massive sales.
It runs a podcast called the Zhibo Digital Podcast that deals generally on business productivity.


Another is Sky Hub. It is a result-oriented digital marketing agency that uses digital tools to help businesses generate more leads. Their services and products also drive the best results for businesses. Sky Hub also trains people looking to start a career in digital marketing and social media management.

“A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods” – Skyhub.

Also, Icidat Tech LTD is a tech company that turns great ideas into successful tech business solutions. Their primary aim is to provide world-class digital and tech services to people on the Plateau and Africans in general. They provide their clients excellence in terms of delivery and use innovations to solve the issue of the absence of businesses in the digital world.

These tech companies scale and digitalize businesses through services like website creation, digital marketing and custom software development. They also boost the organic traffic of businesses with a professional, flexible and goal-oriented website design and provide a new edge to companies online to earn maximum revenues.

Even if your brand does not conduct business online, customers and potential customers are expecting to see you online.

Zhibo Digital

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