Africa’s leading technological company, Flutterwave has launched a series of products at its virtual event, Flutterwave 3.0 which was held on Friday, the 18th of February, 2022. The event which was streamed on YouTube showcased its new logo and rebranded identity, serving as an affirmation to Flutterwave’s commitment to creating its endless possibilities made available for all.
During the course of the event, Flutterwave launched a series of products, namely;
Fintech as a Service(FaaS) solution. This solution aids startups of all structure and strength become fintech companies using Flutterwave’s pre-built API and solutions. This feature provides avenues for knowing your customer (KYC), account opening, debit cards, payments, account servicing and compliance.
Capital is a technology platform for businesses & consumers to access Buy Now Pay Later (BNPL) & Merchant lending from regulated and certified credit providers, providing up to $20,000 with no collaterals to grow one’s business.
Grow, simplifies the process of registering and incorporating your business in the US, UK, and Nigeria from anywhere by removing all the complexity around paperwork and legal procedures. It is a business-to-business (B2B) product that helps entrepreneurs easily incorporate their businesses globally.
Checkout, is a live payment option. This is a new checkout experience that is 5x faster, reducing drop-off by 60%.
Card issuing, technology platform to enable businesses to issue both Mastercard virtual and physical debit/prepaid cards to their customers in partnership with Mastercard. These solutions remain subject to regulatory approval.
Also, in addition to the aforementioned products, Flutterwave now boasts of a new powerful dashboard, Barter v4, and an AI-powered compliance process. The Flutterwave visual rebrand comes with 6 new primary colours which depict creativity, motivation, passion, ease, robustness and eagerness.
Launched in 2016, Flutterwave’s initial plan was to build an innovative financial infrastructure that’d enable payments for banks and institutions, prior to expanding into checkouts and gateways for businesses of all sizes. Having invested in and built out a suite of products and services targeted at both consumers and businesses, Flutterwave has gone on to serve over 900,000 merchants, process over 200M transactions worth over USD $16B to date, across 34 countries in Africa, which has led to the company becoming one of Africa’s earliest unicorns in March 2021.
Currently valued at over $3 billion and also, a payment provider for the tipping feature on Twitter, the move comes after a significant diversification of products in 2021, whereby the company announced the acquisition of Disha, a creator platform where creatives can receive money from across the world for their craft. Also, in the same year, Flutterwave went on to introduce Market, an extension of its e-commerce solution, Store to improve visibility and by extension, revenue for small businesses.
Alongside signing the global superstar Wizkid, in December Flutterwave launched a remittance solution, Send, to help anyone in the world send and receive money.
“We’re growing and for us, payments have become a means to an end.” Founder and CEO of Flutterwave, Olugbenga GB Agboola said at the launch.
“Every part of our lives includes some form of transaction. Beyond powering those transactions, we want to also create those transactions. We want to help event organizers seamlessly register and sell out their events, we want to help artists receive money for their craft, we want to help entrepreneurs incorporate their businesses, we want to help startups build financial technology products easily and we want to create endless possibilities for all through technology. Our new identity is a system that recognises how far we’ve come in our mission. It gives us space to include all of our dreams and aspirations for businesses and customers. It gives us the freedom to do and be more. We’re excited for this new chapter in our growth.”
Head of Branding and Storytelling, Yewande Akomolafe-Kalu said, “We always wanted to simplify payments for endless possibilities for our customers. Over time, we’ve come to see that the story of our impact goes well beyond payments. We understand how important it is to embrace the full story of our journey and make it a part of our identity. We’re excited to create endless possibilities through technology.”
VP of Design, Flutterwave, Ted Oladele said, “During our first ever rebrand meeting, we asked ourselves; how much does our brand communicate who we are? We discovered we were confining ourselves to a single story of our brand when we were much bigger than that. This new brand is freedom. It enables us to create solutions that help people, whether payments or not. It recognises our growth and actively asks us to do more.”
This rebrand and launch of the new products showcases Flutterwave as a technology company that is enabling growth and creating endless possibilities for all.