It is no doubt that Apple is one consistent brand, from the release of new prototypes to additional and more sophisticated features.
The brand released its first iPhone in 2007 and since then continued to manufacture newer models. The founding fathers of the brand, Steve Jobs and Steve Wozniak pioneered this great move in the telecoms industry.
The Apple Hub has announced the launch of new features in its products that customers should expect before the year runs out. It also disclosed the new iPhone 15 series would be released next month with an array of additional mind-blowing features.
Innovations and changes have been carried out on the iPhone brand from the first model to the recent iPhone 15 series with better and more creative features including better camera quality, developed processor for speed, enhanced battery life, and other physical components.
Some of the features users should expect as released by Apple Hub in iPhone 15 and 15plus are
- HSBC port
- Replacement of the notch with dynamic island
- 48MP Wide camera
- A16 chip
And in the iPhone 15 Pro and iPhone 15Max
- USB-C port
- Unique titanium body
- A17 chip
- Slimmer bezels
- Periscope lens to enhance optical zoom( exclusively for Pro Max model) and
- Action button to replace the mute switch
Other Apple products like the Ipad mini, Apple Watch, and AirPods have been given additional features to enhance users’ experience.
The Apple market
According to a report by Wccftech in January 2023, Apple has sold 2.32 billion units. The iPhone 6 as its best seller has sold over 222.4 million units since its launch in 2014.
The iPhone brand has grown over the years to be among the top phone brands in the Nigerian telecoms industry with its recently released iPhone 14 Pro Max sold at N920,000 to N1,850,000. And its selling advantage over other brands is the appreciated market value, amazing camera pixels, fast processor, and many more.
Although iPhones come with a lot of advantages that make user experience explicit, it also has its downsides.
The Apple brand continues to give users new products every year with features that make up for its downsides, and we await in anticipation what Apple has for us in years to come.