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    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

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    Eight Alternative Virtual Dollar Cards to Use in Nigeria

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    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Abeg Rebrands to Pocket, set to Pioneer Social Commerce in Nigeria

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  • NEWS

    The Federal Government Will No Longer Tolerate the Importation of SIM Cards — Pantami

    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    ECWA Partners with Bitnob to Raise Charity

    ECWA Partners with Bitnob to Raise Charity

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Six States in Discussion to Adopt the Nigerian Startup Bill

    Six States in Discussion to Adopt the Nigerian Startup Bill

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

  • FEATURED
    Understanding nHub’s Build Back Better Strategy

    Understanding nHub’s Build Back Better Strategy

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Harnessing the Potentials of Social Media to Grow SMEs in Nigeria

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    Against all odds, African female-led tech startups are raising funds

    Exploring the Need for Data Science in Nigeria

  • BLOCKCHAIN
    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    How Blockchain can Transform the Financial Ecosystem in Nigeria

    How Blockchain can Transform the Financial Ecosystem in Nigeria

  • FINANCE
    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Abeg Rebrands to Pocket, set to Pioneer Social Commerce in Nigeria

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

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    The Nigeria Startup Bill Passes Third Reading at the Senate

    Moove Raised $135 Million in H1 2022 to Scale its Vehicle Financing Business Globally

    GetEquity wants to Replicate its Nigerian Success in Kenya.

    GetEquity wants to Replicate its Nigerian Success in Kenya

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    How 10 African Startups Raised $218.4 Million in May 2022

    How 10 African Startups Raised $218.4 Million in May 2022

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

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Home StartUps

Online Shopping Browser, Wasla secures $9m in Series A Round

by Ajifa Solomon
July 4, 2022
in StartUps
Reading Time: 3 mins read
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Africa’s first localized mobile web browser, Wasla, has secured $9M in Series A funding from Contact Financial Holding. 

Wasla combines browsing and online shopping technologies, with a goal of providing better internet for emerging markets. 

Speaking on the corporate round, Hazem Moussa, Chairman of Contact Financial Holding said,

“With over 20 years of innovation in consumer financial services, this strategic investment demonstrates Contact’s drive to multiply its reach and empower businesses with its advanced credit services platform.” 

Thus, this new funding will enable Wasla to expand into new markets across the continent. 

Founded in 2018 by Serag Meneassy, Taymour Sabry, and Mahmoud El-Said, Wasla currently boasts of 1.5m downloads with triple year-on-year growth in e-commerce. It allows  the comfort of staying at home while making orders. With its  improved shopping functionalities, Wasla offers free internet service to its users, thus enabling customers to save as they buy. 

Speaking of the company, Serag Meneassy, co-founder of Wasla says, “In just under three years, we’ve gone from a simple pitch deck to building Africa and the Middle East’s first Browser! What started off with a goal of helping users save data online has shifted to helping users save money while shopping online, thus, enabling millions of new eCommerce shoppers to search, discover and shop online. 

“With this strategic investment, the goal is to build an end-to-end e-commerce platform and introduce an innovative new BNPL offering, leveraging Contacts infrastructure, experience in consumer finance, and advanced credit scoring capabilities.” 

With Wasla’s incentives such as cashbacks, discount codes and airtime, the web browser accumulates available commodities alongside their relational prices. It allows consumers to also purchase goods found in traditional brick-and-mortar stores from e-tailers.

Moving on, Wasla is set to include certain credit facilities including Buy-Now-Pay-Later (BNPL) and a variety of payment options for its customers.

Furthermore, Wasla’s partnership with Contact  would enable the introduction of new methods for customers to save money on each online purchase, as well as pay securely, build their credit profiles, and borrow flexibly.  

The company is set to change the way users in emerging markets shop online by culminating commodities and their comparative prices.

Subsequently, Wasla intends to plunge ahead in regional expansion with the Nigerian e-commerce space in view.

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