Telecommunications giant, MTN Nigeria has gained the exclusive global rights to stream the “Davido live” concert to over 70 million of its customers on Saturday, March 5th, 2022.
MTN in partnership with the subscription-based music store and streaming service platform, uduX will see the company in the front with its pulse on technology and entertainment.
The music concert which would be held at the foremost O2 arena in London comes up after Davido’s brief hiatus and also serves as a prelude to the forthcoming album ‘We Rise By Lifting Others’ – a celebration of a decade-long run in the music industry by the artist.
With uduX, fans of the superstar as well as MTN customers can have a seamless experience of the live-in-concert irrespective of their geographical location.
With MTN facilitating Davido’s live-in-concert experience to his global audience through UduX, fans can look forward to a seamless and immersive event. MTN Nigeria customers can tune into the action on Saturday, March 5, 2022, by subscribing to their favourite streaming data bundles, and logging on to wrblo2.udux.com to join the fun.
Speaking on the partnership, the Chief Marketing Officer, MTN Nigeria, Adia Sowho, said, “We are proud of this partnership with UduX and Davido, two stellar Nigerian brands that have become global ambassadors promoting Nigerian culture and music. In delivering this unparalleled experience to our customers across the country, we reiterate MTN Nigeria’s commitment to continue to lead the delivery of a bold, new digital world.”
This is coming after MTN had previously delivered a successful all-inclusive live experience in November 2021 to its customers in Nigeria with Wizkid’s Made in Lagos.