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    Flutterwave debunks Alleged Reports of Hacked Accounts

    Flutterwave debunks Alleged Reports of Hacked Accounts

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

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    Releaf secures $3.3 million Pre-series A funding to improve its Food Processing Technology

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    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

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    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

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    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    The Increase in Data Prices is a Big Challenge for Remote Workers in Nigeria

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

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    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

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    Flutterwave adds Google Pay to its Payment Options for African Businesses

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    Sky.Garden survives Shutdown, gets New Owners

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Burna Boy, Asake and Davido tops as Best Choice for Spotify Gen Z. Listeners

by Nuel Umahi
August 23, 2022
in Music
Reading Time: 5 mins read
0
Burna Boy, Asake and Davido tops as Best Choice for Spotify Gen Z. Listeners
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The news:

Leading music streaming platform, Spotify has released its new data with details to music consumption habits amongst its Gen Z users. The report places Grammy winner, Burna Boy; afrobeat new rave, Asake and DMW boss, Davido as its top three most streamed artists by Spotify’s Gen Z consumers.

What you should note:

Since its entrance into the Nigerian music scene in February 2021, Spotify has gained popularity amongst a growing number of Nigeria’s large young population. These persons, who are steering a culture shift have shown that the Nigerian Gen Z consumers are actively shaping music consumption behavior in the Nigerian music industry.

Also, the average number of artists streamed per user has grown by 60%, and Nigerian music fans have created 1.3 million user-generated playlists.

The latest data released by Spotify has shown the most streamed and successful songs on the platform owe their successes to Gen Z consumers. Burna Boy leads this category, following his 18,407,058 monthly Spotify listeners.

Spotify Gen Z breakdown

Here’s a breakdown of the lists.

Top 5 most streamed artists

  • Burna Boy
  • Asake
  • Davido
  • Drake
  • Wizkid

This list shows a clear preference for local music in what is a vital contribution to the digital advancement of Afrobeats in the country.

Top 5 Songs: Spotify also released the top 5 most streamed songs amongst Gen Z consumers in 2022. All five songs are Afrobeats singles with Burna Boy’s ‘Last Last’ taking the lead.

  • Burna Boy – ‘Last Last’
  • Asake & DJ Spinall – ‘Pallazo’
  • Ayra Starr, Boy Spyce, Crayon, LADIPOE, Magixx, Mavins – ‘Overdose (Overloading)’
  • Asake – ‘Peace Be Unto You’
  • Kizz Daniel & Tekno – ‘Buga’

Top 5 Albums: Similarly to the artists and songs, Nigerian Gen Z consumers also have a preference for Nigerian albums. Burna Boy completes his hattrick on the list as he also tops the album list with his 2022 album ‘Love, Damini’.

2022 Top Albums

  • Burna Boy – ‘Love, Damini’
  • Rema – ‘Rave & Roses’
  • Omah Lay – ‘Boy Alone’
  • Kendrick Lamar – ‘Mr. Morale & The Big Steppers’
  • WizKid – ‘Made In Lagos: Deluxe Edition’

Top 5 Playlists: Spotify has different specially curated playlists with which it caters to the varying needs of its consumers. Afrobeats playlist has found eager consumers in Nigerian Gen Z consumers and topping the list is ‘Hot Hits Naija’ which allows them to enjoy a rich selection of Nigerian hit songs.

Hot Hits Naija

  • African Heat
  • Gbedu
  • Bubblin
  • Traffic Jams Naija

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