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    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    ECWA Partners with Bitnob to Raise Charity

    ECWA Partners with Bitnob to Raise Charity

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Sudo Africa appoints Farida Kabir as Group Head of Growth

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    Six States in Discussion to Adopt the Nigerian Startup Bill

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

  • FEATURED
    Understanding nHub’s Build Back Better Strategy

    Understanding nHub’s Build Back Better Strategy

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Harnessing the Potentials of Social Media to Grow SMEs in Nigeria

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    Against all odds, African female-led tech startups are raising funds

    Exploring the Need for Data Science in Nigeria

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    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    How Blockchain can Transform the Financial Ecosystem in Nigeria

    How Blockchain can Transform the Financial Ecosystem in Nigeria

  • FINANCE
    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Abeg Rebrands to Pocket, set to Pioneer Social Commerce in Nigeria

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

  • START UPS

    The Nigeria Startup Bill Passes Third Reading at the Senate

    Moove Raised $135 Million in H1 2022 to Scale its Vehicle Financing Business Globally

    GetEquity wants to Replicate its Nigerian Success in Kenya.

    GetEquity wants to Replicate its Nigerian Success in Kenya

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    How 10 African Startups Raised $218.4 Million in May 2022

    How 10 African Startups Raised $218.4 Million in May 2022

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

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  • NEWS

    The Federal Government Will No Longer Tolerate the Importation of SIM Cards — Pantami

    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    ECWA Partners with Bitnob to Raise Charity

    ECWA Partners with Bitnob to Raise Charity

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Six States in Discussion to Adopt the Nigerian Startup Bill

    Six States in Discussion to Adopt the Nigerian Startup Bill

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

  • FEATURED
    Understanding nHub’s Build Back Better Strategy

    Understanding nHub’s Build Back Better Strategy

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Harnessing the Potentials of Social Media to Grow SMEs in Nigeria

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    Against all odds, African female-led tech startups are raising funds

    Exploring the Need for Data Science in Nigeria

  • BLOCKCHAIN
    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    How Blockchain can Transform the Financial Ecosystem in Nigeria

    How Blockchain can Transform the Financial Ecosystem in Nigeria

  • FINANCE
    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Abeg Rebrands to Pocket, set to Pioneer Social Commerce in Nigeria

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

  • START UPS

    The Nigeria Startup Bill Passes Third Reading at the Senate

    Moove Raised $135 Million in H1 2022 to Scale its Vehicle Financing Business Globally

    GetEquity wants to Replicate its Nigerian Success in Kenya.

    GetEquity wants to Replicate its Nigerian Success in Kenya

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    How 10 African Startups Raised $218.4 Million in May 2022

    How 10 African Startups Raised $218.4 Million in May 2022

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

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Home Business Coaching

Negative Brand image? Use the following Methods to Maintain your Brand Reputation.

by Johnpaul Nwobodo
January 28, 2018
in Business Coaching
Reading Time: 4 mins read
0
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Brand reputation is the substance that keeps a brand moving. Damage to a company’s brand could lead to the loss of prospective clients, low sales and possibly death of the company. In Warren Buffets words ‘it takes 20years to build a reputation and five minutes to ruin it. If you think about that then you will probably do things differently.’

Having built a good brand reputation, I know what it takes to maintain such and the benefits that come with it. Building a good brand reputation is like protecting an egg, once it cracks, you will have a hard time convincing the mass that the new egg you laid is worth it. Irrespective of the fragile nature of branding, many reputable companies have stood out in this area. The likes of Coca-Cola, Facebook, Google, General  Motors, Samsung, Toyota, are still maintaining their brand identity. Some of the above-mentioned companies have had their fair share of brand attacks and setbacks. So how do they overcome such setback and still stay at the top of their game? The answers are stated below:

Admit Your Flaws and Take Responsibility.

In September 2016, Samsung admitted to its battery flaws that led to the explosion of Note 7, which was its recent product at that time. Though the flaws got the media on fire, they still scaled through. What was the result of their action? Damage control.

The masses like it when a brand admits their fault and seek an amendment. They are always ready to give a second chance.

Recall And Replace Product If Possible.

By 2016, Toyota, a popular vehicle manufacturing company was regarded as the largest vehicle manufacturing company in the world [according to Forbes], they recalled about 1.4million cars in October 2016, over faulty air bags made by its supplier named TAKATA.

This is a typical example of how top brands protect and maintain their identity. Today Toyota is still waxing stronger as one of the most reputable brands in automobile industries. Whenever you face a brand setback as a result of under delivering, make sure you recall and replace. The masses find this gesture, appealing to their well being.

Run a Damage Control Advert;

As of 2009, a couple of tobacco companies in the USA were ordered by a court to run a damage control Ads due to the misleading information they gave to the public. When you misinform the public without running a damage control aids, your company runs the risks of its reputation and of course stands a chance of harming the masses through the information you gave out.

Respond to Negative Reviews in a Calmly and Helpful Manner.

When you receive a negative receive a negative review pertaining a particular product, The greatest defense you can carry out is by responding calmly and helpfully like;

‘We totally apologize for the stress our product has caused you, I hope you wouldn’t mind suggesting a better way of improving our product so that we can serve you better’.

There are tons of other calmly ways you can respond, it all depends on the situation you find yourself in.

Control Your Brand Feedback Option.

In the 21st Century, when freedom of speech is been abused, it’s advisable that brands keep their feedback option in control to avoid unnecessary negative comments that might dent the image of the brand. You can control your review and feedback option by providing your clients with a feedback/ review portal that leads directly to the company’s inbox, from where it will be published in order to be viewed by clients.

USE ONLINE TRACKING TOOLS TO KEEP CHECK.

Online tools like ‘Google Alert’ can help you know when certain keywords are indexed on Google. You can easily set up your brand name as a keyword In order to keep track of whatever the media write about your brand and keep check of it. Other tools like MENTION performs the same function but has a filter that shows what the big guns in your industry are saying about the industry.

Final Words:

Like the Old saying goes, Prevention is better than cure, but in cases where you can’t prevent your brand damage, you can use the above method which is been practiced by top brands around the world to correct and maintain your brand identity.

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