Amazon Prime Video has partnered with Nigerian director, writer, producer, and show-runner, Jáde Osiberu alongside her production company, Greoh Studios in a three-year overall deal to create, develop and promote TV shows and movies exclusive to its streaming platform.
Why it matters:
The deal comes after Osiberu’s highly anticipated movie ‘Gangs of Lagos’ screened at the Toronto International Film Festival, ahead of its world premiere as the first Nigerian Original on Prime Video later this year.
Following the launch of Amazon Prime in Nigeria, the partnership between Osiberu and Amazon is in line with Amazon’s global push into more than 200 countries worldwide. The company is also vying for Africa’s 2026-projected 15 million video-on-demand subscribers.
It also recently announced its increased investment in Nigeria with its first two Nigerian Originals, Gangs of Lagos and LOL: Last One Laughing Naija, starring Basketmouth.
Commenting on the deal:
Ned Mitchell, head of African and Middle East Originals, Prime Video and Amazon Studios said, “Collaborating with visionary and respected talent is foundational to delivering a curated and elevated slate of Originals for our local audiences in Nigeria. It is a joy to announce our collaboration with Jáde Osiberu in a deal that is the first of its kind for us in Africa.
“We are constantly delighted by Jáde’s talent for weaving her visual magic and voice into heart-stopping storytelling and characters that sear into our memories, and together we will create authentically African hits for our Prime Video customers worldwide”, he added.
Jáde Osiberu said, “I am overjoyed with this collaboration and already feel like I’m part of the Prime Video and Amazon Studios family. It will be an absolute pleasure to introduce Prime Video audiences to the most exciting talent and storylines Nigeria has to offer, and I’m looking forward to continuing to help elevate Nigerian stories on a global scale.”
Mba-Uzoukwu, head of Nigerian Originals, Prime Video and Amazon Studios also commented saying, “Jáde Osiberu is an exceptional and compelling storyteller, and over the last few years she has delivered stories with a unique flavour and fresh point of view. We are thrilled to be able to bring these stories and more to Prime Video audiences at home and abroad.”
About Gangs of Lagos
Gangs of Lagos is a high-stakes, gritty, and hard-hitting action crime-thriller, with an authentic storyline centred on a group of friends who each have to navigate destiny, growing up on the bustling streets and neighbourhood of Isale Eko, Lagos, Nigeria.
The movie will launch exclusively on Prime Video in Nigeria and worldwide later this year.