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    Lagos Startup Expo Commences Application for 2023 Annual Event

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    PICTDA opens Application for Code Plateau 6.0

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    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

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    Nigeria’s Cash Swap Policy: Goals versus Results

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    The Increase in Data Prices is a Big Challenge for Remote Workers in Nigeria

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    Bundle Launches Web App to Give Users More Accessibility to Crypto

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    CBN prohibits Foreign Banks from Offering Banking Services

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    Flutterwave gets Switching and Processing licence from CBN

    Flutterwave gets Switching and Processing licence from CBN

    Google Expands its Digital Wallet to South Africa

    Google Expands its Digital Wallet to South Africa

    FCCPC Orders Drawdown of Online Credit Companies

    FCCPC Orders Drawdown of Online Credit Companies

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    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

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    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

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    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Sky.Garden survives Shutdown, gets New Owners

    Sky.Garden survives Shutdown, gets New Owners

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    Lagos Startup Expo Commences Application for 2023 Annual Event

    Lagos Startup Expo Commences Application for 2023 Annual Event

    PICTDA opens Application  for Code Plateau 6.0

    PICTDA opens Application for Code Plateau 6.0

    PICTDA Holds Stakeholders’ Engagement Event on Adoption of the Nigerian Startup Act in Plateau State

    PICTDA Holds Stakeholders’ Engagement Event on Adoption of the Nigerian Startup Act in Plateau State

    Flutterwave debunks Alleged Reports of Hacked Accounts

    Flutterwave debunks Alleged Reports of Hacked Accounts

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

  • FEATURED
    Nigeria’s Cash Swap Policy: Goals versus Results

    Nigeria’s Cash Swap Policy: Goals versus Results

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    The Increase in Data Prices is a Big Challenge for Remote Workers in Nigeria

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

  • BLOCKCHAIN
    Binance now accepts Naira Deposits and Withdrawals

    Binance now accepts Naira Deposits and Withdrawals

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

  • FINANCE
    CBN prohibits Foreign Banks from Offering Banking Services

    CBN prohibits Foreign Banks from Offering Banking Services

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    Flutterwave gets Switching and Processing licence from CBN

    Flutterwave gets Switching and Processing licence from CBN

    Google Expands its Digital Wallet to South Africa

    Google Expands its Digital Wallet to South Africa

    FCCPC Orders Drawdown of Online Credit Companies

    FCCPC Orders Drawdown of Online Credit Companies

  • START UPS
    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Sky.Garden survives Shutdown, gets New Owners

    Sky.Garden survives Shutdown, gets New Owners

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Home SOCIAL MEDIA

African Content Creators can now Earn Money as TikTok introduces TikTok Pulse

by Nuel Umahi
May 5, 2022
in SOCIAL MEDIA
Reading Time: 5 mins read
0
African Content Creators can now Earn Money as TikTok introduces TikTok Pulse
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TikTok – the video-focused social networking service has said that it is launching TikTok Pulse, an advertising solution that will ensure brand ads display at the top of all its videos on TikTok. The launch of this solution is part of the company’s technique to drive growth for content creators.

The company in its blog post revealed that while the solution represents the company’s first advertising product that involves a revenue share with its creators, creators who have at least 100,000 followers on TikTok will be eligible for the initial stage of TikTok Pulse as the revenues generated will be split equally between creators and TikTok.

The company also said that the development would begin in the United States from June, 2022 and would extend to other countries in the coming months. It added that only advertisers invited by TikTok will join the program and have exclusive access to TikTok Pulse; this however would create room for more persons to be added as it develops.

“Creators and publishers are at the center of entertainment on TikTok. With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures and media publishers. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program”, TikTok said in its press release.

It added, “We’re focused on developing monetization solutions in available markets so that creators feel valued and rewarded on TikTok. From the very beginning, we’ve committed to working with our community to bring new features that enrich the TikTok experience, and we look forward to continuing that journey with TikTok Pulse”.

Furthermore, according to the company, “Our proprietary inventory filter ensures that TikTok Pulse ads are running adjacent to verified content with our highest level of brand suitability applied on the platform. Additional post-campaign measurement tools such as third-party brand suitability and viewability verification provide advertisers the opportunity and transparency to analyze and understand the impact of their campaigns”.

NIGERIA WILL BE THE FIRST TO GAIN THE TIKTOK PULSE ACCESS PRIVILEGES IN AFRICA

Following the launch of TikTok in 2016 by Chinese startup company, ByteDance, the social media app has since grown across many countries, especially in Nigeria. Reports from techpoint.africa in 2019 revealed that the mobile app is slowing “snatching young Nigerians from instagram”. Also, it has been reported that TikTok has surpassed Google to become the most visited website in the world with Nigeria in the lead table, according to Cloudflare’s 2021 Year in Review internet traffic statistics.

The mobile app which has given the likes of Nigerian artist, Ckay a very good year” in the later days of 2021 and early 2022 saw him to having over 15 billion views on TikTok – the first to ever be achieved by a Nigerian artist.

Nigeria stands strong and is deemed to be the first African country to be a part of the TikTok Pulse. Following TikTok’s recent homecoming concert that was held on the 17th of April, 2022, industry experts like Grace Ladoja, Asa Asika, Oluwaseun Lloyd and Sarz who shared music knowledge on how to finish a record, manage artists and important knowledge on social media management and how to use TikTok for maximum reach.

With this, the easy accessibility of the mobile app amongst the Nigerian network can be easy.

Speaking with CRESTHUB, Arik Mallum a content creator and active user of the mobile app, said that as a result the app’s algorithm and “spilt-second ripple effect”, the mobile application has all the necessary requirements to make a viral video, therefore giving it the push to an audience who in turn become subscribers and followers of your network.

“Now the algorithm for TikTok, unlike other social media apps, has a split-second ripple effect. This is how it works – the app recognizes a video that meets all the requirements necessary for a viral video, they begin to push the video to an audience that has subscribed to that type of content, they could send it to 10 screens, then 100, then 1000 and so on”, he told CRESTHUB.

This however can be an effective marketing strategy if properly adopted and utilised, seeing TikTok expansion to three minutes giving room to documentaries, advertisements, music videos etc.

Tags: TikTok
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