CRESTHUB
CRESTHUB MAGAZINE
  • NEWS
    Flutterwave debunks Alleged Reports of Hacked Accounts

    Flutterwave debunks Alleged Reports of Hacked Accounts

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PICTDA announces Resumption Date for Code Plateau Cohort

    PICTDA announces Resumption Date for Code Plateau Cohort

    Releaf secures $3.3 million Pre-series A funding to improve its Food Processing Technology

    Releaf secures $3.3 million Pre-series A funding to improve its Food Processing Technology

  • FEATURED
    Nigeria’s Cash Swap Policy: Goals versus Results

    Nigeria’s Cash Swap Policy: Goals versus Results

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    The Increase in Data Prices is a Big Challenge for Remote Workers in Nigeria

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

  • BLOCKCHAIN
    Binance now accepts Naira Deposits and Withdrawals

    Binance now accepts Naira Deposits and Withdrawals

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

  • FINANCE
    CBN prohibits Foreign Banks from Offering Banking Services

    CBN prohibits Foreign Banks from Offering Banking Services

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    Flutterwave gets Switching and Processing licence from CBN

    Flutterwave gets Switching and Processing licence from CBN

    Google Expands its Digital Wallet to South Africa

    Google Expands its Digital Wallet to South Africa

    FCCPC Orders Drawdown of Online Credit Companies

    FCCPC Orders Drawdown of Online Credit Companies

  • START UPS
    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Sky.Garden survives Shutdown, gets New Owners

    Sky.Garden survives Shutdown, gets New Owners

  • PODCAST
CRESTHUB
  • NEWS
    Flutterwave debunks Alleged Reports of Hacked Accounts

    Flutterwave debunks Alleged Reports of Hacked Accounts

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PICTDA announces Resumption Date for Code Plateau Cohort

    PICTDA announces Resumption Date for Code Plateau Cohort

    Releaf secures $3.3 million Pre-series A funding to improve its Food Processing Technology

    Releaf secures $3.3 million Pre-series A funding to improve its Food Processing Technology

  • FEATURED
    Nigeria’s Cash Swap Policy: Goals versus Results

    Nigeria’s Cash Swap Policy: Goals versus Results

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    The Increase in Data Prices is a Big Challenge for Remote Workers in Nigeria

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

    How Tobiloba Olusola is making Electronic Health Records Accessible to Patients

  • BLOCKCHAIN
    Binance now accepts Naira Deposits and Withdrawals

    Binance now accepts Naira Deposits and Withdrawals

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

  • FINANCE
    CBN prohibits Foreign Banks from Offering Banking Services

    CBN prohibits Foreign Banks from Offering Banking Services

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    Flutterwave gets Switching and Processing licence from CBN

    Flutterwave gets Switching and Processing licence from CBN

    Google Expands its Digital Wallet to South Africa

    Google Expands its Digital Wallet to South Africa

    FCCPC Orders Drawdown of Online Credit Companies

    FCCPC Orders Drawdown of Online Credit Companies

  • START UPS
    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Sky.Garden survives Shutdown, gets New Owners

    Sky.Garden survives Shutdown, gets New Owners

  • PODCAST
No Result
View All Result
CRESTHUB
No Result
View All Result
Home Business Coaching

8 Common Mistakes To Avoid As A Startup Online

by Nuel Umahi
July 24, 2021
in Business Coaching, Customer Care
Reading Time: 6 mins read
0
8 Common Mistakes To Avoid As A Startup Online
Share on FacebookShare on Twitter


Between 2017 and 2019, the number of online buyers in Nigeria increased steadily. In 2019, the number of shoppers reached 76.6 million, out of a population of over 200 million people. The statistics of this shows that between 2020-2021, a heighten chance of expanding to 89.9 million is possible showing the presence of multiple online stores and an array of their goods and services sort after and bought by persons in Nigeria.


eCommerce is one of the useful tools needed for startups. If properly utilised, startups can expand the already growing online business venture. Although, lately, it has been faced with a lot of challenges as a result of its poor conduct by startups on the internet, there are ways to avoid some of these mistakes and grow the business. 


Enumerated below are the common mistakes made by startup owners (otherwise known as either online marketers/online vendors) that should be avoided: 

1. The use of context “DM for more details” 

2. The sentence, “It is very affordable” 

3. Referring to clients as “dear”

 4. Little or no apologies for delays 

5. Lack of product information 

 6. No proper contact point 

7. Less interactivity between seller and customer 

 8. The absence of brand storytelling 


 1. The Use Of Context “DM For More Details”

Personally, I’m not one to consider you as a serious businessman once your post carries these four words. Your inbox is a private place, agreed, but what if you give the price accompanying  your post? This gives a certain sense of validity to what you wish to sell. 

Read Also: Why “DM for price” is killing your Online Business here


 2. The Sentence, “It Is Very Affordable”What gives online vendors that their goods and services are very affordable? Is it as a result of past sales? Or present day network of clients? Your client is one to determine whether or not a particular good or service is very affordable to his pocket, not you indicating so. 

 3. Referring To Clients As “Dear”

Courtesy is a very quintessential ingredient in opening doors to business but the need to overstress its worthiness can leave you vulnerable to loosing a potential client. The term “dear” may seem or sound nice, cordial, warm and welcoming but a certain sense of professionalism is needed. 


 4. Little Or No Apologies For Delays

One of the mistakes to avoid is not to have a delay. Also, apologising for it can soften a provocative heart. Apologise if a certain occurrence has happened and preferably add a little benefit to win back your client. 

 5. Lack Of Product Information

Your product which is on display should have a proper product information. If it is a bag, kindly indicate the make, the quality and price. If it is a shirt, what colours are available, what sizes are ready and how can pickup or delivery be made. 


 6. No Proper Contact Point

Your address (contact point) is a key factor in the business world. How can people reach you? Via what network or location? Are your mobile numbers displayed functioning? A proper contact point gives a sense of seriousness to whosoever that wishes to patronise you. If you’re making great use of a social networking or instant messaging application, kindly indicate it in your posts. 

 7. Less Interactivity Between Sellers And Customer

How does one build trust if there are no forms of communication? Many sellers are tagged with a sense of “pride” owing to the facts that after their DM have been met with a customer’s message, they tend to leave such individual unattended to, which is wrong. There should be a sort of mutual interaction between both parties whether or not the first business activity was successful or not. He/she is your number one interest priority and can be your chief promoter if properly communicated to and well served. 


 8. The Absence Of Brand StorytellingTell a story. A good, credible one. Invite the brand storytelling with past testimonies or a common element that’s relatable to your desired target audience. Many startups tell no stories. They’re not communicating to their primary audience, hence, a drop in patronage. 

The eight mistakes are the most notable judging by experiences from people who have either patronised or wished to patronise a startup online. They should be avoided and if done, properly corrected.

ReplyForward

Related

Previous Post

How A Tweet Birthed Jos Investment Development Discuss

Next Post

The SMART Model Of Goal Setting In Business

Next Post
8 Common Mistakes To Avoid As A Startup Online

The SMART Model Of Goal Setting In Business

The Nigeria Startup Bill Website is Live.

No Result
View All Result

CRESTHUB MAGAZINE

Popular Posts

  • The Impact of E-commerce in Strengthening the Supply and Distribution Chain of Nigerian Businesses
  • Flutterwave debunks Alleged Reports of Hacked Accounts
  • Nigeria’s Cash Swap Policy: Goals versus Results
  • WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa
  • Jumba raises $4.5 Million Pre-seed to Expand the supply of Construction materials in Kenya.

Cresthub

Learn, Start and Grow your Business with Innovative Business Solutions at Cresthub.

Company

  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy

Products

  • Cresthub Magazine
  • Cresthub Podcast
  • Cresthub Insight

Socials

Facebook Twitter Youtube
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy

© 2022 Cresthub Media

No Result
View All Result
  • NEWS
  • FEATURED
  • BLOCKCHAIN
  • FINANCE
  • START UPS
  • PODCAST

© 2022 Cresthub Media

Cresthub newsletter
THE WEEKLY ROUND UP

Join our newsletter to get first hand insight in tech and start up happenings in Nigeria and Africa at large.

Enter your email address