The importance of storytelling in building an ecosystem and how the media plays a critical role in connecting society to available solutions and their providers cannot be overemphasized.
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In today’s episode of the podcast, we discuss the role of communicators and the communication strategies needed for business growth in Northern Nigeria with tech journalist, Johnstone Kpilaaka who shares his experience in dealing with startups and tech companies that have little to no communication skills, and explains the need for effective PR in every business.
“If you don’t tell your story, someone else will tell it and may not tell it the way it should be told,” Kpilaaka says.