The news: Sudo Africa – a Nigerian fintech startup has announced the appointment of Farida Kabir as its new Head of Growth for its company.
Sudo, which was founded in 2022 by Aminu Bakori and Kabir Shittu, had earlier raised $3.7 million in a pre-seed funding in March 2022. The startup also is listed in the listicle of eight alternative virtual dollar cards to use in the suspension of virtual dollar cards by other fintech card issuing companies.
About Farida Kabir: Kabir is a growth and policy expert who has worked at the intersections of ICT and policy making for over 6 years. She is the team lead for Google Women TechMakers and co-organizer for Google Developer Group, Abuja.
Her career into the tech ecosystem started as a data analyst and technical support at medical organisations like the Center for Disease Control (CDC).
She is founder/CEO of OTRAC – a health technology company that develops enterprise software systems for the healthcare sector in Nigeria. During her stretch as the CEO of OTRAC, the company raised $200,000 in a pre-seed funding to expand its system operations in Nigeria and South Africa.
Kabir further transitioned to international development after her time at OTRAC and went on to manage a portfolio at the World Bank Group worth $430 million for the Nigeria Identification for Development (ID4D) project.
What next: She will be bringing her years of experience in leading global teams to boost the growth of Sudo Africa. During her first 100 days as head of growth, Kabir will run an internal diagnostics of Sudo Africa to determine the growth chart of the company.
“Since I announced my appointment, I’ve received a number of complaints and suggestions from users and I want to work on that. I would, first of all, do a mini diagnostics on the inside to determine where our gaps and lapses are. We need to be plugged into those holes before charting out our growth strategy. Our growth strategy is currently divided into two; growing the brand equity and growing in terms of revenue and customers,” Kabir said.
Kabir, who is positive about contributing her quota to the growth of Sudo Africa, explained that she intends to see exponential growth by the close of the third quarter in 2022.
“I want to look back at the end of the quarter and see exponential growth. I’m driven by numbers and I want to see that we secure those numbers”, she added.
She is also affirmative that her network and experience working across sub-Saharan Africa will prove useful in her new role. She plans to leverage her career experience to drive growth at Sudo Africa.
Following her advocacy for women and girls in STEM, she intends to include gender balance in her leadership structure.