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    Anchor Secures $2.4 Million Pre-Seed to Expand Product Services

    Anchor Secures $2.4 Million Pre-Seed to Expand Product Services

    Charting a New Era: David Daser’s Induction to Nigerian Protection Act

    Charting a New Era: David Daser’s Induction to Nigerian Protection Act

    iRevolution: What’s New and Exciting in Apple’s Latest Models

    iRevolution: What’s New and Exciting in Apple’s Latest Models

    Elon Musk Rebrands Twitter to @X

    Elon Musk Rebrands Twitter to @X

    Clafiya- Nigerian Health Technology Startup secures $610,000 Venture Capital

    Clafiya- Nigerian Health Technology Startup secures $610,000 Venture Capital

    Top 4 Lucrative Tech Skills in  2023

    Top 4 Lucrative Tech Skills in 2023

  • FEATURED
    Resurgence of Innovation: The Revamp of Tech Startups in Jos, Plateau State.

    Resurgence of Innovation: The Revamp of Tech Startups in Jos, Plateau State.

    Nigeria’s Cash Swap Policy: Goals versus Results

    Nigeria’s Cash Swap Policy: Goals versus Results

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    The Increase in Data Prices is a Big Challenge for Remote Workers in Nigeria

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    Binance now accepts Naira Deposits and Withdrawals

    Binance now accepts Naira Deposits and Withdrawals

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

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    CBN prohibits Foreign Banks from Offering Banking Services

    CBN prohibits Foreign Banks from Offering Banking Services

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    Flutterwave gets Switching and Processing licence from CBN

    Flutterwave gets Switching and Processing licence from CBN

    Google Expands its Digital Wallet to South Africa

    Google Expands its Digital Wallet to South Africa

    FCCPC Orders Drawdown of Online Credit Companies

    FCCPC Orders Drawdown of Online Credit Companies

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    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Sky.Garden survives Shutdown, gets New Owners

    Sky.Garden survives Shutdown, gets New Owners

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  • NEWS
    Anchor Secures $2.4 Million Pre-Seed to Expand Product Services

    Anchor Secures $2.4 Million Pre-Seed to Expand Product Services

    Charting a New Era: David Daser’s Induction to Nigerian Protection Act

    Charting a New Era: David Daser’s Induction to Nigerian Protection Act

    iRevolution: What’s New and Exciting in Apple’s Latest Models

    iRevolution: What’s New and Exciting in Apple’s Latest Models

    Elon Musk Rebrands Twitter to @X

    Elon Musk Rebrands Twitter to @X

    Clafiya- Nigerian Health Technology Startup secures $610,000 Venture Capital

    Clafiya- Nigerian Health Technology Startup secures $610,000 Venture Capital

    Top 4 Lucrative Tech Skills in  2023

    Top 4 Lucrative Tech Skills in 2023

  • FEATURED
    Resurgence of Innovation: The Revamp of Tech Startups in Jos, Plateau State.

    Resurgence of Innovation: The Revamp of Tech Startups in Jos, Plateau State.

    Nigeria’s Cash Swap Policy: Goals versus Results

    Nigeria’s Cash Swap Policy: Goals versus Results

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    Six Things that could Shape the Northern Nigerian Tech Ecosystem in 2023

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    5 Exciting Things That Happened in the Nigerian Tech Ecosystem

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    SmallSmall to Expand to Jos following a $3 Million Seed Raise

    The Increase in Data Prices is a Big Challenge for Remote Workers in Nigeria

  • BLOCKCHAIN
    Binance now accepts Naira Deposits and Withdrawals

    Binance now accepts Naira Deposits and Withdrawals

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

  • FINANCE
    CBN prohibits Foreign Banks from Offering Banking Services

    CBN prohibits Foreign Banks from Offering Banking Services

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    Flutterwave adds Google Pay to its Payment Options for African Businesses

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    After Receiving Switching and Processing Licence from CBN, Flutterwave includes eNaira to its Payment Options

    Flutterwave gets Switching and Processing licence from CBN

    Flutterwave gets Switching and Processing licence from CBN

    Google Expands its Digital Wallet to South Africa

    Google Expands its Digital Wallet to South Africa

    FCCPC Orders Drawdown of Online Credit Companies

    FCCPC Orders Drawdown of Online Credit Companies

  • START UPS
    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    WorkPay raises $2.7million Pre-series A Funding to Expand its Services across Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    Naked secures $17 Million Series B to Expand its Digital Insurance Company in Africa

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    PressOne Africa raises $600,000 Pre-seed Funding to Support Entrepreneurs

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    ThriveAgric selected West African Winners of the AYuTe Africa Challenge, receiving $1 million.

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Yebo Fresh raises $4.5 million to Supply Fresh Food in South Africa

    Sky.Garden survives Shutdown, gets New Owners

    Sky.Garden survives Shutdown, gets New Owners

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OPINION: Why Opay Transport Business Failed in Jos.

by Nuel Umahi
June 28, 2021
in Opinion
Reading Time: 5 mins read
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OPINION: Why Opay Transport Business Failed in Jos.
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Mobility has been a major challenge in Nigeria and Plateau state has been one of the states with the worst hit. Despite its recognition as a metropolitan accompanied by infrastructural developments, the state has always had a question as to how to be the right place at the right time without the hitches of jumping different vehicles with the difficulty of mobility and avoiding issues of been robbed.

Opay seemed to have been an answer to the prayers of many persons. One that had a brilliant fintech in its multiplicity of functions and programming as a technological company, the 2018 created app found its way into Nigeria the same year of launch and gained mass presence towards the mid/latter months of 2019.

Many had welcomed it; although their skeptical approach towards it at first might have hindered its productivity and growth.

As a result of its comfortability, pricing and easy accessibility, it became the favourite and gave residents of Jos an opportunity to brag with their counterparts in the southern and western areas of the country.

However, the venture didn’t last much long after a certain hike in pricing and also, lots of contributory flaws brought about its flop and exit outside the Tin city state.

Speaking with various residents of Plateau state, many had diverse opinions as to why they believed and felt Opay became a sudden disaster after many appraisals.

Most of the opinions were encircled around Opay’s pricing. Recalling that once upon a time, Opay had offered a 10 naira first ride fee during its black Friday days and many banked on that opportunity with gladness and satisfaction. But recently, many turned an eye after there was a price increase. Many also believed that their pricing strategy wasn’t relatable to the demographic setting of their host state.

Ms Nelsia, a student of the University of Jos said, “They didn’t study their market well and thus when they added an extra to their pricing, they failed”. Concurring with her statement, Barrister Ndam Ponzing, a lawyer also stated their first mistake. In his words, “They tried to change too much at once, they took away customer comfort which was key to their start-up model, they didn’t consider the sustainability of their market pricing (this was their first mistake)”.

Now who is to blame? The company or its customers?

Taking a diverse opinion, Mr Nanlir, a recording artist revealed that the hands of government were a part of the failures of Opay. He said, “The Plateau state government continuously increased tax rates for the company, for that reason they had to take price up to stay profitable. People in Jos frowned at this price increase, resulting in to decline in patronage. This is according to one of their staff”.

A total defensive opinion was brought up during our interviews with residents in Jos and a certain Mr Raphael Daniel revealed that Opay never did have a long term plan in staying and so, their exit wasn’t a shocker. In his words, “I can recall when their agents came to enlighten us about it in school then, they were clear about it, that they won’t stay in Jos for long, they will move to another place or state rather. So I am not surprised that they are not functioning as Keke riders anymore”.

Now with all these clearly enumerated, who’s to blame? Opay, the government, customers, riders or the general public?

This’d have been an excellent venture which would have helped boost and promote business opportunities in the city of Jos. We may or may not have the final say but lots of analysis need to be carried out to prevent a loop for the next outside technological business to come to Jos.

Recall that in July 2020, OPay temporarily shut down its transportation and logistics verticals in Nigeria as it focuses on building its e-commerce services and core payments business. According to TechCabal, the company confirmed it will “pause” bike hailing service, ORide; car-hailing service, OCar; and OFood, its food delivery service. OPay is also shutting down OExpress, the logistics service launched after the February ban on bike hailing in major parts of Lagos. It did not give a hard date for when these services will be re-launched.

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