Telecommunications giant and one of Nigeria’s largest Mobile Network Operator (MNO), MTN is set to launch the Rich Communication Services (RCS) Business Messaging (RBM) Services in partnership with Google and Dotgo® – a Gupshup company and leading cloud communication provider of the RBM Solutions.
RBM which uses the rich and interactive features of Rich Communication Services (RCS)—the next generation SMS that allows sharing of audio, video, images, location, and a lot more—to enable branded business messaging. RCS messages are securely delivered to native messaging apps such as Google Messages and Samsung Messages on Android phones. Available on 3G and 4G networks, RCS is the default messaging standard for 5G networks.
Per The Verge, RCS is available globally with 473 million monthly active users.Dotgo’s MaaP (Messaging-as-a-Platform) is integrated with the Google Jibe RCS platform for business messaging – the world’s most advanced RCS platform that provides a high degree of scalability. As a partner, MTN would leverage the services provided by Dotgo such as the RCS APIs, chatbot directory, billing, payments, reconciliation, and more, to drive monetization from RCS.
“As Nigeria’s largest carrier, MTN is all set to onboard brands that can reach out to a vast majority of Nigerian customers and delight them with a user experience like never before, to boost lead generation and conversion rates. This is a great opportunity for brands to connect with the end consumers of Nigeria for sales and support,” Lynda Saint-Nwafor, Chief Enterprise Business Officer at MTN Nigeria said.
In addition, Srinivas Rao, Chief Digital Officer of MTN Nigeria said that MTN is proud and pleased with the technical collaboration with Google and Dotgo. Roa said that the superior technology design, robust service operations, optimum business processes, and 24×7 support are key to delivering the Next Generation Business Messaging experiences to our Brands and Business Partners at the most affordable rates.
With this generational shift we aim to further aid & accelerate Digital Transformation amongst the institutions, commerce & industry in Nigeria.
In response to the partnership with MTN, Country Director for Google Nigeria Juliet Ehimuan said, “We are delighted to work with MTN to help bring RBM to their customers. With the highest number of subscribers in the region, RBM services on MTN will be a game changer. Dotgo has excelled once again as one of our top partners for monetising RBM with mobile operators”.
Furthermore, Dr. Inderpal Singh Mumick, the CEO Dotgo said that the launch of RBM will accelerate adoption of RBM by brands in Nigeria. “The launch of RBM by MTN, the largest operator in Nigeria, will accelerate adoption of RBM by brands in Nigeria. With the launch done, we will be working with MTN and Google to help CPaaS providers and brands in Nigeria to upgrade and incorporate RBM into their business applications”, Dr. Mumick said.
Dotgo®, a Gupshup company, is a global leader in RCS. Dotgo is the provider of the Bot Store®, world’s first and largest directory of RCS bots, Dotgo MaaP, RichOTP®, RichSMS™, and the RBM Hub. Dotgo is a Google partner and a member of the Mobile Ecosystem Forum. Visit www.dotgo.com. Gupshup enables better customer engagement through conversational messaging, powering over 6 billion messages per month. With Gupshup, businesses have made conversations an integral part of their customer engagement success. Visit www.gupshup.io