Five Ways to Refine Your Digital Strategy


In a 21st century, the need for digital visibility has been hampered time and time again as a result of its beneficial input to the growth of persons, organisations, institutions and communities. Most times, many are brought to the revelation of its disadvantage if not presently present on the digital space. The truth is, just like oxygen, digital visibility is key to our lives; but what if you’re present and as a brand, you do not have a strategy to your workforce? Will you succeed? Or dance to the tunes of defeat? 


Digital strategies are the tools to a wholesome and flawless victory in the digital world. A brand could be visible but dead as a result of no strategy. Businesses in the city of Jos(especially startups) have been visible for quite a while, noting their presence and in a community of relatable, lookalike businesses, a digital strategy is necessary to differentiate one’s line of business to the others to avoid conflict of interest and loss of regard. 


Research has shown that attention span of humans have taken a time shift to lesser minutes for the same desired product, content hype and display, thus the need to have a strategy as a business person. 


Before the end of the read, quiz yourself; what are your strategies? How effective have they been? Is there growth? Or are you taking a nosedive down the valley to failure?
If your answers are not in an affirmation to YES, then here are the tips to aid you in refining your strategy; 

1.  Know your audience 

2. Personalise your content 

3. Define your pricing on your page

 4. Have long term goals  

5. Be flexible

 1.  Your audience are your people. Your advertisers, your distributors and your unceremonious “hype” team. Audience research has been a salvation to many businesses. One cannot be successful if his audience reach, list and demography is not well outlined. Knowing one’s audience in terms of their sex, age bracket, preferences, psychology and general acceptability to products can aid in growing your startup. In mid 2000s, Sterling Bank came up with the approach of the one customer bank. This aided in their reach to having not just one but a total of over 10,000 businesses signing up with them. 


 2. Personalise your content if you already have one. If you don’t, you could start up a plan. Your content is your voice, your brand’s identity and the truth about you. Simultaneous or copycat contents are not the best bet. Your multimedia content in relativity to text, colour, video, imagery, symbols and more should be about your business and not a replication of another business. You’re not an identity, you’re a shadow of that content and a pseudo reality to what they already practice. 

 3. This is where most startups in the city of Jos have lost it. No proper declaration to their price lists. The habit of “DM for price” isn’t a proper approach to business. Your pricing should be well spelt out with every naira and kobo not a spare space of variables. Your clients are able to make a budget and trust your effectiveness to building a relationship. Referrals also are given as a result of well defined pricing. 


 4. Do not think about the now, forgetting that a tomorrow is in view. Your references are as a result of the long-term goals that are well spelt out. As startups, the need to have long-term goals are essential. Your contents shouldn’t just be about the now, but something that many lean and learn from in future. 


 5. Flexibility is not the ability to bend certain rules but the ability to shift without forgetting the main focus of why you’re a startup. Be flexible in your work. Consider the variants of consumers and try to have a piece each for an individual.