CRESTHUB
CRESTHUB MAGAZINE
  • NEWS

    The Federal Government Will No Longer Tolerate the Importation of SIM Cards — Pantami

    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    ECWA Partners with Bitnob to Raise Charity

    ECWA Partners with Bitnob to Raise Charity

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Six States in Discussion to Adopt the Nigerian Startup Bill

    Six States in Discussion to Adopt the Nigerian Startup Bill

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

  • FEATURED
    Understanding nHub’s Build Back Better Strategy

    Understanding nHub’s Build Back Better Strategy

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Harnessing the Potentials of Social Media to Grow SMEs in Nigeria

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    Against all odds, African female-led tech startups are raising funds

    Exploring the Need for Data Science in Nigeria

  • BLOCKCHAIN
    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    How Blockchain can Transform the Financial Ecosystem in Nigeria

    How Blockchain can Transform the Financial Ecosystem in Nigeria

  • FINANCE
    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Abeg Rebrands to Pocket, set to Pioneer Social Commerce in Nigeria

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

  • START UPS

    The Nigeria Startup Bill Passes Third Reading at the Senate

    Moove Raised $135 Million in H1 2022 to Scale its Vehicle Financing Business Globally

    GetEquity wants to Replicate its Nigerian Success in Kenya.

    GetEquity wants to Replicate its Nigerian Success in Kenya

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    How 10 African Startups Raised $218.4 Million in May 2022

    How 10 African Startups Raised $218.4 Million in May 2022

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

  • PODCAST
CRESTHUB
  • NEWS

    The Federal Government Will No Longer Tolerate the Importation of SIM Cards — Pantami

    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    The Nigeria Startup Bill Passes Third Reading at the House of Representatives

    ECWA Partners with Bitnob to Raise Charity

    ECWA Partners with Bitnob to Raise Charity

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Sudo Africa appoints Farida Kabir as Group Head of Growth

    Six States in Discussion to Adopt the Nigerian Startup Bill

    Six States in Discussion to Adopt the Nigerian Startup Bill

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

  • FEATURED
    Understanding nHub’s Build Back Better Strategy

    Understanding nHub’s Build Back Better Strategy

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Diversity Equity Inclusivity: Bringing More Disabled Persons into the Tech Ecosystem

    Harnessing the Potentials of Social Media to Grow SMEs in Nigeria

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

    Against all odds, African female-led tech startups are raising funds

    Exploring the Need for Data Science in Nigeria

  • BLOCKCHAIN
    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

    PLA2SMART Set to Lead a New Frontier in Nigeria’s Tourism Economy

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    Bundle Launches Web App to Give Users More Accessibility to Crypto

    How Blockchain can Transform the Financial Ecosystem in Nigeria

    How Blockchain can Transform the Financial Ecosystem in Nigeria

  • FINANCE
    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    What could Flutterwave and Chipper Cash’s no-license in Kenya mean?

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    How Two Nigerian Fintech Executives Flouted Anti-money Laundering Policy in the U.S

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Eight Alternative Virtual Dollar Cards to Use in Nigeria

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Visa’s Partnership with Flocash will Provide Digital Solutions for African SMEs

    Abeg Rebrands to Pocket, set to Pioneer Social Commerce in Nigeria

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

    Zambian Card- Issuer Union54 Raises $12 Million in a Seed Extension to Develop Homegrown Payment Cards

  • START UPS

    The Nigeria Startup Bill Passes Third Reading at the Senate

    Moove Raised $135 Million in H1 2022 to Scale its Vehicle Financing Business Globally

    GetEquity wants to Replicate its Nigerian Success in Kenya.

    GetEquity wants to Replicate its Nigerian Success in Kenya

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    Kenyan foodtech Startup, Kune Shuts Down Months after Raising $1 Million

    How 10 African Startups Raised $218.4 Million in May 2022

    How 10 African Startups Raised $218.4 Million in May 2022

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

    Autochek Acquires KIFAL Auto to Drive its North Africa Expansion

  • PODCAST
No Result
View All Result
CRESTHUB
No Result
View All Result
Home BLOCKCHAIN

What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption

by Nuel Umahi
July 5, 2022
in BLOCKCHAIN, ENTERTAINMENT
Reading Time: 4 mins read
0
What Binance and TikTok Star, Khaby Lame’s Partnership mean for Crypto and Web3 Adoption
Share on FacebookShare on Twitter

Binance – Blockchain ecosystem and cryptocurrency exchange company has partnered with 22-year-old Senegalese TikTok star, Khaby Lame to drive its global crypto and Web3 adoption to its audience.

Why Khaby Lame?

Khaby Lame worked as a CNC machine operator at a factory near Turin, Italy before getting laid off in March 2020 as a result of the COVID-19 pandemic. He began posting videos on TikTok. His early videos showed him dancing and watching video games, and were mostly filmed in Italian and included Italian subtitles.

Lame rose to fame by reacting wordlessly to complicated and absurd “life hacks” videos using TikTok’s duet and stitch features. According to a tweet by twitter user, Adewale Adetona, he likened Khaby Lame to formost comedy series, Mr. Bean saying Lame is “The Gen Z Mr. Bean”.

Currently, he is the most followed person on TikTok with over 142 million followers dethroning longtime leading TikTok creator, Charli D’Amelio.

Speaking in this regard, Changpeng Zhao, Founder and CEO in a tweet said, “He’s the most followed creator on TikTok. And he’s good at explaining things in a simple way. Perfect for crypto adoption.”

Furthermore, James Rothwell, Binance Global Vice President of Marketing added that, “Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and reliability as we scale Web3 adoption”.

What does the Partnership mean for Both Parties?

According to a report by Stilt, 94% of crypto buyers are Gen Z/Millennial, but Gen X is outspending them. This means that 94% of all cryptocurrency buyers are Gen Z or Millennials (18-40 years old); giving Binance the edge of driving its Web3 and crypto adoption campaign to an accessible audience. Understanding the above mentioned report, for both parties;

  • Binance would use contents created by Lame to demystify crypto and debunk myths surrounding it and the entire Web3 space.
  • The age bracket (of 18-40) stated in the above mentioned report relates to the audience range of Lame, thereby creating an enabling channel to pass information from Binance.

Responding to the partnership, Lame said he has been curious and, the partnership with Binance “aligns perfectly” with his plan of making complicated things easier and more fun.

“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” he said “I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”

Lame becomes second partner after Portugal footballer Cristiano Ronaldo, who also joined Binance, introducing his fans to the Web3 space through NFTs.

Related

Tags: BinanceCryptocurrencyWeb3
Previous Post

What the 5G Spectrum Launch and Starlink’s Expansion mean for Nigeria’s Digital Economy

Next Post

Moove Raised $135 Million in H1 2022 to Scale its Vehicle Financing Business Globally

Next Post

Moove Raised $135 Million in H1 2022 to Scale its Vehicle Financing Business Globally

Harnessing the Potentials of Social Media to Grow SMEs in Nigeria

No Result
View All Result

CRESTHUB MAGAZINE

Popular Posts

  • How Microsoft is building Strong Foundations for a Digital Economy in Nigeria
  • Understanding nHub’s Build Back Better Strategy
  • The Hub: How Persons Can Be Trained In Tech
  • These African Musicians are Investing in the Tech Ecosystem
  • Controversies Arise over NCIC’s Strike to Ban Facebook in Kenya

Cresthub

Learn, Start and Grow your Business with Innovative Business Solutions at Cresthub.

Company

  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy

Products

  • Cresthub Magazine
  • Cresthub Podcast
  • Cresthub Insight

Socials

Facebook Twitter Youtube
  • About Us
  • Contact Us
  • Advertise With Us
  • Privacy Policy

© 2022 Cresthub Media

No Result
View All Result
  • NEWS
  • FEATURED
  • BLOCKCHAIN
  • FINANCE
  • START UPS
  • PODCAST

© 2022 Cresthub Media

Cresthub newsletter
THE WEEKLY ROUND UP

Join our newsletter to get first hand insight in tech and start up happenings in Nigeria and Africa at large.

Enter your email address