In an era of digital platforms where virality is often mistaken for success, Cirrden offers a new perspective: monetization from day one. Goodness Ezeokafor saw a gap in the market for Nigerian creators who wanted to monetize their content without having to go viral. With its impending November launch, Cirrden is positioned as a game-changer, especially for creators aiming to prioritize income over reach.
The allure of going viral is hard to ignore, but as millions of creators have found, followers and views don’t always equal income. Platforms like TikTok can propel users into fame, but studies show only a small percentage turn that fame into financial success.
The Viral Mirage:
Platforms like Instagram and TikTok emphasize growth metrics, making creators believe that viral content is the only path to profitability. Yet data reveals a different story: fewer than 2% of creators earn enough from social media platforms to make a living. The rest often work part-time jobs or engage in other gigs to make ends meet.
Ezeokafor realized that the majority of creators might never “go viral”—and they shouldn’t have to. “Creators deserve a chance to earn from their work, regardless of reach,” he says. “Cirrden is designed for creators who prioritize income over internet fame.”
Empowering Early Monetization:
Through Cirrden’s MVP, creators can begin charging viewers from day one, bypassing the high thresholds set by other platforms. Rather than relying on ad revenue, Cirrden allows creators to set a fee, establishing a more reliable, independent income source.
Where global platforms rely on advertising dollars, Cirrden empowers Nigerian creators to generate cash flow directly from fans. This is particularly significant in a country where CPM (Cost Per Mille) rates are lower than in Western countries, limiting ad earnings.
Naira and Beyond:
Recognizing the need for a local and global audience, Cirrden has prioritized Naira payments for local users, enabling creators to access a larger portion of Nigeria’s digital economy. For international fans, future updates will allow for USD payments and even cryptocurrency, expanding the platform’s reach.
Future Vision – AI and Web3 Integration:
To prepare for a rapidly evolving digital landscape, Cirrden’s roadmap includes incorporating AI to offer creators insights and Web3 technology to facilitate global payments. Through these innovations, Ezeokafor hopes to bridge the gap between the Nigerian and global creator economies, opening new revenue streams.
Conclusion:
With its focus on income-first monetization, Cirrden challenges the “virality over value” mindset dominating today’s platforms. By empowering creators from day one, Cirrden lays the groundwork for a new creator economy where income and impact take precedence over internet fame.
