Mobile telephony has continuously changed the fundamental structure of African economies, the same way it changes the social and economic lives of millions of Africans.
The way people use mobile phones is changing around the world. They have become the conduit for digital transformation and emerging markets. Mobile phone penetration rates have rocketed in Africa over the past few years.
China’s biggest Smartphone makers TECNO have dominated the markets across Africa. It was the first brand to launch a phone with dual SIM cards in Africa over a decade ago, and quickly pioneered enhanced camera solutions for Africans and the African market.
The company started in 2006 in Hong Kong with its first research and development centre in Shanghai, China. Over the years, the brand has been riding on various successful launches of models in the affordable segment and continuous market spending, according to Counterpoint Research’s Market Monitor service.
Since the company’s entry into the African market, TECNO’s operations have been customer focused. Year in year it out, they have ensured that their offerings are tailored to meet the needs of Africans.
The prices of the Smartphone keep coming down and its sales volumes have continuously been on the increase.
From its first day in business, TECNO made a strategic decision to focus exclusively on Africa. It is now taking its rooted experience to other parts of the world with significant breakthroughs in India, Pakistan, Thailand, Columbia and Ukraine.
It has been able to set records that define its success and popularity on the continent.
TECNO has worked tirelessly over the years to establish a mobile phone that suits African consumers and improve lives by bridging the gap through technology and innovation. The brand has set numerous records with its success and popularity in the continent, with its recognition on its special products like the Phantom, Camon, Spark and Pova Smartphones.
The TECNO Camon series has been well-known for its excellent photography experience and has been recognized by many international media and industry professionals.
It is also one of the very first Smartphone companies to develop long-lasting batteries that last 3 days to combat the epileptic power supply in Nigeria.
In Nigeria, the company has created a niche by providing several Smartphones to meet the needs of diverse income segments of the growing population. There is a TECNO phone for everyone – low-income earners, middle-class, and upper class. TECNO mobile has been Samsung’s most dogged competitor in Nigeria for years now, and it is presently the top-selling phone brand in the country.
As the brand continues to grow on the world stage, TECNO now finds itself competing with major mainstream brands, who will undoubtedly take note of this striding giant.
