To each business, there are certain rules affiliated with it. These rules are often unwritten or spoken yet they guide each affair governing the affairs of it. One is poised to learn these in order to grow. In recent days, social media management has been a profoundly discussed topic.
A lot of PR and advertising is built on social media and one slip could be a brand’s downfall. Jeff Bezos, CEO at Amazon.com said, “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends”.
So, in order to avoid that slip, what are the necessary etiquettes required? What are the DOs and DONTs to be done on social media as a social media manager?
Below are the social media etiquettes expected for either a social media user or social media manager;
1. Be fluent in English (both in writing and speaking)
2. Be knowledgeable of little skills
3. Avoid using your business page for personal use or gain.
4. Know how to tag
5. Keep your emotions in check. Do not let it becloud your sense of reasoning especially in response.
6. Have a good social life online.
7. Avoid plagiarism
1. BE FLUENT IN ENGLISH
Fluency in English is a huge deal on social media. This helps you in your writing process for you to know the right words to send out there. Also, you’re able to avoid grammatical errors and placement of words such as “I am” and “Am”.
Furthermore, you’re restricted to writing your detailed word using the capitalisation of words only when necessary and not throughout the entering statement. It is safe to say that fluency is a huge do-gooder to your business and personal life on social media.
2. BE KNOWLEDGEABLE ABOUT LITTLE SKILLS
Knowledge is often reverenced as power and such power is visible when one has the right knowledge. As a social media manager, it’s only good and expected to have knowledge about little skills such as graphic designs on applications such as Canva, postermywall, etc.
This is an added advantage and one can easily navigate the social space, saving you sometimes from the stress of dependency on a graphic artist.
3. AVOID USING YOUR BUSINESS PAGE FOR PERSONAL USE OR GAIN
Keep your business activities on your business page. Avoid using it for your personal gain or use. This sometimes conflicts with your audience and reduce your credibility in the eyes of those your business is exposed to. You can be human, that is, interact with your clients on your business page but never use it as your personal use.
4. KNOW HOW TO TAG
The concept of tagging persons are to either showcase a particular idea or simply because they’re a part of the picture, occasion or eventful happening around. Sometimes, tagging persons could help propagate the gospel of what you wish to promote but tag responsibly.
Avoid tagging people to nothing that’s of importance to them simply because they’re “family” and “friends”. Sometimes, run a sponsored ad if you wish to see your product reach more persons.
5. KEEP YOUR EMOTIONS IN CHECK
Let’s say you’re having a very bad day, maybe on a Monday morning where your weekend was an eventful one and you had little or no time to rest, what do you do? At this state, emotionally you’re not well but does that have to affect your business approach to things?
Learn to keep your emotions in check. It shouldn’t becloud your sense of reasoning especially in terms of response to clients.
6. HAVE A GOOD SOCIAL LIFE ONLINE
You need a social life. Aside from the workload, sometimes your humanity is needed. Be human. Create humour. Interact more with persons and create a balance. Trust is often built when people are conversational. So, it’s best to be conversational every now and again.
7. AVOID PLAGIARISM
Plagiarism has been one of the plagues bedevilling both the creative and workspace and it is a huge DONT on social media. It is often advised to give credits to persons whose works are been used to avoid having the tag of being the one who’s always plagiarising people’s work.
