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    Nigeria Bets Big on Digital Economy to Drive Youth Employment and Innovation

    Nigeria Bets Big on Digital Economy to Drive Youth Employment and Innovation

    InnovateAI 2025 Brings Global AI Conversation to Jos, Driving Tech Growth in Plateau

    InnovateAI 2025 Brings Global AI Conversation to Jos, Driving Tech Growth in Plateau

    Polaris, Keystone Exploring Mergers Amid CBN’s Capitalization Push

    Polaris, Keystone Exploring Mergers Amid CBN’s Capitalization Push

    SeamlessHR Expands into Nigeria’s $720M Public Sector Market

    SeamlessHR Expands into Nigeria’s $720M Public Sector Market

    Dr. Cletus Shurkur Appointed Commissioner for Science & Tech as Governor Mutfwang Reshuffles Cabinet

    Dr. Cletus Shurkur Appointed Commissioner for Science & Tech as Governor Mutfwang Reshuffles Cabinet

    Stephen Sunday Becomes PLATEC Chairman, Set to Drive Tech Growth in Plateau State

    Stephen Sunday Becomes PLATEC Chairman, Set to Drive Tech Growth in Plateau State

  • FEATURED
    How Gonana Farm is Revolutionizing Agriculture with Blockchain and Strategic Partnerships

    How Gonana Farm is Revolutionizing Agriculture with Blockchain and Strategic Partnerships

    This Platform Wants to Ease Logistics and Shopping for Jos Residents

    Tukshopp’s Bold Move: How a New Platform is Reshaping Shopping and Logistics in Jos

    Kingsley Onyeagusi: The Visionary Powering Technoomni’s Global EdTech Revolution

    Kingsley Onyeagusi: The Visionary Powering Technoomni’s Global EdTech Revolution

    Stephen Sunday Becomes PLATEC Chairman, Set to Drive Tech Growth in Plateau State

    PLATEC’s New Chairman Charts a Bold Course for Plateau’s Tech Future

    Jos Residents Share Their Temu Experience: 90% Got What They Ordered, But Is It Worth It?

    Jos Residents Share Their Temu Experience: 90% Got What They Ordered, But Is It Worth It?

    Northern Nigeria’s Blockchain Revolution: A Vision for 2025 by Dinfa Dashe, Cofounder of Web3.0 Alliance LTD

    Northern Nigeria’s Blockchain Revolution: A Vision for 2025 by Dinfa Dashe, Cofounder of Web3.0 Alliance LTD

  • BLOCKCHAIN
    Ncc Restricts Binance, Other Crypto Exchange Companies in Nigeria

    Ncc Restricts Binance, Other Crypto Exchange Companies in Nigeria

    Popular Cryptocurrency Coins in the Blockchain space in Nigeria

    Popular Cryptocurrency Coins in the Blockchain space in Nigeria

    Egon Blockchain Sponsors Maiden Edition of Webfest 3.0 2023.

    Egon Blockchain Sponsors Maiden Edition of Webfest 3.0 2023.

    Binance now accepts Naira Deposits and Withdrawals

    Binance now accepts Naira Deposits and Withdrawals

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

  • FINANCE
    Union Bank Increases Salaries by 40% to Cushion Employees Against Inflation

    Union Bank Increases Salaries by 40% to Cushion Employees Against Inflation

    Ncc Restricts Binance, Other Crypto Exchange Companies in Nigeria

    Ncc Restricts Binance, Other Crypto Exchange Companies in Nigeria

    Naira Weakens as Banks Experience Sharp Decline in Dollar Sales.

    Naira Weakens as Banks Experience Sharp Decline in Dollar Sales.

    New Years resolution: Opay Underlines 2023 Successes and Reveals Plans for 2024

    New Years resolution: Opay Underlines 2023 Successes and Reveals Plans for 2024

    Canza Acquires $2.3 Million to Obtain License Across Africa

    Canza Acquires $2.3 Million to Obtain License Across Africa

    Nigerian Exchange Soars: A Detailed Look at the Recent Surge in Trading and Investor Confidence.

    Nigerian Exchange Soars: A Detailed Look at the Recent Surge in Trading and Investor Confidence.

  • START UPS
    This Platform Wants to Ease Logistics and Shopping for Jos Residents

    This Platform Wants to Ease Logistics and Shopping for Jos Residents

    Why 49% of Nigerian Startups Earn Less Than ₦10 Million Annually

    Why 49% of Nigerian Startups Earn Less Than ₦10 Million Annually

    ICIDAT technology sets to Launch Innovative Tech Project in IDP Camps; Orphanages come 2025

    ICIDAT technology sets to Launch Innovative Tech Project in IDP Camps; Orphanages come 2025

    Axia Hub Launches New Co-Working Space to Boost Tech Ecosystem in Jos

    Co-working Spaces: The Future of Jos’ Growing Tech Ecosystem – A Deeper Insight with Axia Hub

    Axia Hub Launches New Co-Working Space to Boost Tech Ecosystem in Jos

    Axia Hub Launches New Co-Working Space to Boost Tech Ecosystem in Jos

    Top 5 Nigerian Edtech Startups

    Top 5 Nigerian Edtech Startups

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  • NEWS
    Nigeria Bets Big on Digital Economy to Drive Youth Employment and Innovation

    Nigeria Bets Big on Digital Economy to Drive Youth Employment and Innovation

    InnovateAI 2025 Brings Global AI Conversation to Jos, Driving Tech Growth in Plateau

    InnovateAI 2025 Brings Global AI Conversation to Jos, Driving Tech Growth in Plateau

    Polaris, Keystone Exploring Mergers Amid CBN’s Capitalization Push

    Polaris, Keystone Exploring Mergers Amid CBN’s Capitalization Push

    SeamlessHR Expands into Nigeria’s $720M Public Sector Market

    SeamlessHR Expands into Nigeria’s $720M Public Sector Market

    Dr. Cletus Shurkur Appointed Commissioner for Science & Tech as Governor Mutfwang Reshuffles Cabinet

    Dr. Cletus Shurkur Appointed Commissioner for Science & Tech as Governor Mutfwang Reshuffles Cabinet

    Stephen Sunday Becomes PLATEC Chairman, Set to Drive Tech Growth in Plateau State

    Stephen Sunday Becomes PLATEC Chairman, Set to Drive Tech Growth in Plateau State

  • FEATURED
    How Gonana Farm is Revolutionizing Agriculture with Blockchain and Strategic Partnerships

    How Gonana Farm is Revolutionizing Agriculture with Blockchain and Strategic Partnerships

    This Platform Wants to Ease Logistics and Shopping for Jos Residents

    Tukshopp’s Bold Move: How a New Platform is Reshaping Shopping and Logistics in Jos

    Kingsley Onyeagusi: The Visionary Powering Technoomni’s Global EdTech Revolution

    Kingsley Onyeagusi: The Visionary Powering Technoomni’s Global EdTech Revolution

    Stephen Sunday Becomes PLATEC Chairman, Set to Drive Tech Growth in Plateau State

    PLATEC’s New Chairman Charts a Bold Course for Plateau’s Tech Future

    Jos Residents Share Their Temu Experience: 90% Got What They Ordered, But Is It Worth It?

    Jos Residents Share Their Temu Experience: 90% Got What They Ordered, But Is It Worth It?

    Northern Nigeria’s Blockchain Revolution: A Vision for 2025 by Dinfa Dashe, Cofounder of Web3.0 Alliance LTD

    Northern Nigeria’s Blockchain Revolution: A Vision for 2025 by Dinfa Dashe, Cofounder of Web3.0 Alliance LTD

  • BLOCKCHAIN
    Ncc Restricts Binance, Other Crypto Exchange Companies in Nigeria

    Ncc Restricts Binance, Other Crypto Exchange Companies in Nigeria

    Popular Cryptocurrency Coins in the Blockchain space in Nigeria

    Popular Cryptocurrency Coins in the Blockchain space in Nigeria

    Egon Blockchain Sponsors Maiden Edition of Webfest 3.0 2023.

    Egon Blockchain Sponsors Maiden Edition of Webfest 3.0 2023.

    Binance now accepts Naira Deposits and Withdrawals

    Binance now accepts Naira Deposits and Withdrawals

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Cardano Accelerator Adaverse Invests in Afriguild’s Mission to Onboard Africans Into Web3

    Is Africa Ready to Operate a Digital Monetary Policy?

    Is Africa Ready to Operate a Digital Monetary Policy?

  • FINANCE
    Union Bank Increases Salaries by 40% to Cushion Employees Against Inflation

    Union Bank Increases Salaries by 40% to Cushion Employees Against Inflation

    Ncc Restricts Binance, Other Crypto Exchange Companies in Nigeria

    Ncc Restricts Binance, Other Crypto Exchange Companies in Nigeria

    Naira Weakens as Banks Experience Sharp Decline in Dollar Sales.

    Naira Weakens as Banks Experience Sharp Decline in Dollar Sales.

    New Years resolution: Opay Underlines 2023 Successes and Reveals Plans for 2024

    New Years resolution: Opay Underlines 2023 Successes and Reveals Plans for 2024

    Canza Acquires $2.3 Million to Obtain License Across Africa

    Canza Acquires $2.3 Million to Obtain License Across Africa

    Nigerian Exchange Soars: A Detailed Look at the Recent Surge in Trading and Investor Confidence.

    Nigerian Exchange Soars: A Detailed Look at the Recent Surge in Trading and Investor Confidence.

  • START UPS
    This Platform Wants to Ease Logistics and Shopping for Jos Residents

    This Platform Wants to Ease Logistics and Shopping for Jos Residents

    Why 49% of Nigerian Startups Earn Less Than ₦10 Million Annually

    Why 49% of Nigerian Startups Earn Less Than ₦10 Million Annually

    ICIDAT technology sets to Launch Innovative Tech Project in IDP Camps; Orphanages come 2025

    ICIDAT technology sets to Launch Innovative Tech Project in IDP Camps; Orphanages come 2025

    Axia Hub Launches New Co-Working Space to Boost Tech Ecosystem in Jos

    Co-working Spaces: The Future of Jos’ Growing Tech Ecosystem – A Deeper Insight with Axia Hub

    Axia Hub Launches New Co-Working Space to Boost Tech Ecosystem in Jos

    Axia Hub Launches New Co-Working Space to Boost Tech Ecosystem in Jos

    Top 5 Nigerian Edtech Startups

    Top 5 Nigerian Edtech Startups

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WhatsApp is Growing SMEs in Nigeria and Here’s How

by Ajifa Solomon
June 17, 2022
in Uncategorized
Reading Time: 6 mins read
0
WhatsApp is Growing SMEs in Nigeria and Here’s How
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Fun fact: Did you know that there are 4.62 billion people on social media? WhatsApp alone has 2 billion monthly active users, outranking WeChat at 1.2 billion users, and Facebook Messenger at 988 million global users. Imagine opening a market to this online-based audience. With the right strategies, it would be a boomer.

Quick check:

Surely, you must have heard these terms: brand marketing, social media marketing and digital trading and marketing.

But what exactly do these mean? They all  refer to the use of social networking sites to advertise a product to consumers and grow a business. 

With the world turning into a global village, several aspects of life have transformed online. There is telemedicine, e-learning, e-commerce, neobanking, virtual meetings,  and several other online-based aspects of life. It is only natural that trading and commerce moves online. 

Small and Medium-sized Enterprises are taking their businesses online.

In Nigeria, Small and Medium-sized Enterprises (SMEs) contribute 48% of national GDP, account for 96% of businesses and 84% of employment, says a  PwC report. When we think of SMEs, most of our thoughts are channeled towards a physical infrastructure but 21st century entrepreneurs are challenging that notion. Following the Covid-19 pandemic that shut down businesses across the globe, the internet has become the new business node to facilitate trade.  

Here’s why

Statista reported a 50% internet  penetration rate amongst its population of 206 million with WhatsApp being the most used social media  in Nigeria. The reason for this is not far fetched given the simplicity, convenience, ease and cost effectiveness of the messaging platform. 

This makes the platform a fertile ground for SMEs who are increasingly adopting online marketing. A major sway being the cost efficiency of online businesses. It costs less to build a brand online than a visible marketplace where the cost of house rents, taxation hike up the prices of goods. 

And building an audience on WhatsApp is no arduous task

WhatsApp, a leading global messaging app has built a  business  oriented version of its application. With WhatsApp Business, users can customize their business profiles, showcase products and auto-reply messages.  You must have messaged a friend and had a chatbot reply in your friend’s absence. The chatbot engages customers in conversation in the absence of the user and they provide an interface between a consumer and a business. The platform is also relatively cheap compared to other social networking sites as only roaming data apply. 

Business owners are constantly seeking to attract more customers and engage them. 

We mentioned earlier that given the right strategies, an online business would boom. What are some of them? 

      • Giveaway referral contests: e-traders use this method to canvas for a wider audience by paying whoever brings in the most customers.

      • The use of incentives or giveaways. 

      • Discount and promos for purchases and for certain occasions, maybe a festive season

      • Posting reviews from customers. Sometimes, posting a negative review from a customer helps establish faith in customers about an Etraders transparency.

       • Regular checks on customers and a customer care service.

       • Building  a community with customers by taking them along your growth process. It works! 

        • Bonus tip: share memes that relate to your business.

After two years of selling his phone accessories via WhatsApp, Manasseh Gotish said that faithfulness and integrity fuels trust between the merchant and the buyer. 

He also stated that he does not limit his operations to WhatsApp but includes Facebook to boost his visibility. The reason is because “there are a whole lot of people on Facebook. If I’m going to operate on WhatsApp alone, I’ll be very limited,” Gotish said. 

With WhatsApp, customers can easily ascertain his operations. So, basically, Facebook attracts a wider range of customers and WhatsApp establishes trust.

E-commerce in Nigeria is estimated to be a $12 billion industry and Statista reports that there are 76.7 million online shoppers in Nigeria. This means that the enormous potential of the sector remains largely untapped.

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