Founded in 2019 by the executives of Cregital; Evans Akanno and Rufus Oyemade, alongside Blessing Abeng, who came in as the Chief Marketing Officer in February 2020, Disha – an online no-code tool that allows digital creators to curate, sell their digital content, create portfolios and receive payments has been purchased by African focused fintech company company, Flutterwave.
The announcement which was made on via a tweet by the founder, Olugbenga Agboola revealed that Africa’s fourth unicorn has acquired Disha in an undisclosed deal.
“I’m really excited by the growth of our creators/freelancers. I’m even happier that @getdisha is joining the @theflutterwave family. Creating endless possibilities for creators/freelancers to showcase their talent globally & get paid for it is going to be everything!— GB 🦋 (@TechProd_Arch) November 10, 2021
With this new acquisition, Flutterwave has integrated payments into Disha to enable over 20,000 of its users across the globe to efficiently receive payments through their Disha accounts. It will also see the fintech company’s expansion into $100 billion creator economy that is set to shape the technological space in the country.
In an interview with TechCrunch, Rufus Oyamade – a software engineer said that with Flutterwave’s acquisition of Disha, there can now be an equitable way to drive both value for creators and generate revenue to sustain the business.
He said, “We [the founders] decided to shut down the company because we ran out of resources to continue driving the very valid vision we had. With Flutterwave, we now have a way to drive both value for creators and revenue to sustain the business. We are happy to have gotten the call from Flutterwave, which actually kept hopes alive”.
