EverydayMoney, a fintech company based in Lagos that simplifies transactions with finance management plans, has unveiled Victor Panwal, popularly known as Blaqboi, as its first and new brand ambassador.
Company signed a partnership with Blaqboi on Monday in a bid to deepen the connection between the brand and its numerous audiences.
This alliance was made public through a recent post by the Founder of the fintech company, Mr Retnan Daser, via a tweet on his X(formerly known as Twitter) handle.
“It’s my pleasure to announce a collaboration between the EverydayMoney app and Victor Panwal popularly known as Blaqboi” his post reads.
Blaqboi who also posted on his X handle confirmed this alliance, his post reads “I am pleased to announce that I’m part of the @em_app_help Now”.
Mr Daser expressed enthusiasm during an interview CRESTHUB “This marks our inaugural collaboration with a brand ambassador, and we are enthusiastic about the opportunities it represents” he said.
He went further to speak on Blaqboi’s personality and how his unique talent and engaging contents is relatable to the company’s target audience which are the Gen Z’s and millennials, noting that this is a first step to building community trust.
About the Company.
EverydayMoney app is an online fintech that empowers young people to achieve their financial goals and plan effective budgets, especially in a country with a fragile economy such as Nigeria. Launched in June 2023, the company has 200+ users while in beta, with transactions and partnerships with Auto Gas Nigeria making use of the App for collection of payments for training and also the University of Jos School Union Government leveraging the platform for payment of SUG dues.
The fintech has been through rocky paths such as financial challenges, Naira devaluation, outstanding debts and unavoidable staff layoffs. Despite these challenges, there has been a visible rise in the tech ecosystem in Northern Nigeria.
Daser admitted these challenges and shared efforts made by the company to calm these turbulent waters by seeking new ways of improving the app, speaking to prospective customers, seeking means to improve its services, and this endorsement of blaqboi also as a strategy to connect on a deeper level with its community.
Recall that he emphasized on the need for collaboration amongst innovators in the country to facilitate rapid scaling during the CHRESTHUB founder Mixer Jos event, which was held in August 2023 with the theme “building from the North”. An event that brought more recognition and users to the Everyday Money App.
