Game-changing ideas always come from the simplest things. In today’s world, innovators are creating viable and scalable solutions for almost every requirement.
Thus, social media has changed in recent years. With the advent of platforms like TikTok, social media content is actively moving into broader visual and audio formats.
While Zoom, WhatsApp, and Google have worked well for many people over time, allowing for easy streaming of work chats and many other methods of communication, this new social media platform seems to be drawing a whole lot more attention.
If you’ve heard the name Clubhouse being discussed on social media and wondered what this new buzz is all about, no worries. We’re taking a look at it today.
What Is Clubhouse?
Breaking into the scene after its launch in April 2020, this exclusive app has caused a stir over the past few months.
Clubhouse is a club-based interactive social media application that allows its users to talk to each other via voice without the need for text or video.
Users can create their own personal spaces within the app, and create live clubs and rooms that can be public to anyone or private to their communities.
It’s all about conversation. Talking and listening to friends and strangers on an audio-only platform. It is a place where diverse groups of people around the world go to participate, learn, discuss, laugh, tell stories, ask questions, connect and more.
Like LinkedIn before the site had a lot of experts, Clubhouse works differently than most social media marketing platforms. You can join a room with people who share your values and join a franchise that brings together like-minded groups from around the world.
Clubhouse is Turning the Narrative of Visual Strategies Around and Introduces Conversation as a New Model for Digital Communication
Social networks have undergone many changes and most notably is its focus on influential people. Because real conversation has become the key to building good relationships.
For influencers, the way Clubhouse operates has changed social media standards and this is because Clubhouse doesn’t care if a person has better photo views.
Its focus is unique, away from years of social media content that relies mostly on visualization. Its unique style of dialogue gives insight into the simple workings of an evergreen growing structure.
On top of that, influencer marketing is fast becoming an essential arsenal for many brands, so Clubhouse engages influencers to pitch ideas. They talk about their lives and philosophy of their brands rather than showcasing the latest trends.
Before Clubhouse was introduced to the world, sincere conversations and social media interactions were rare.
However, Clubhouse seems to be the breath of fresh air that social media users and influencers need. as they are able to interact with their audience bases in real time and vice versa.
How can Nigerian Influencers use Clubhouse to their Advantage?
As the new social media voice platform gains popularity with millions of users around the world, influencers from across the globe have stepped into the arena with the undeniable potential of this powerful new tool.
Undoubtedly, when an influential person decides to join Clubhouse, they have the opportunity to communicate with people in a human way. They may have great followers on other social platforms like Youtube or TikTok, but building a unified audience on Clubhouse can also be a great idea to engage followers in great conversations and build broader communities.
There is no doubt that people today appreciate and demand more and more transparency. Lively conversations evoke sincerity and spontaneity. Significant flow can occur when influencers allow others to participate in conversations at a closer level, thus increasing brand loyalty and reputation.
Clubhouse is not just an opportunity for business leaders to inspire others or embrace their perspectives. It’s an opportunity for influencers who have risen to fame on traditional short-form visual platforms to share their ideas and experiences with a larger audience. How great is that?!
However, as an influencer looking to become even bigger, despite the reputation or fame associated with Clubhouse, tapping into its potential also requires active influencer involvement.
This means, in building a broader community, actively listening to the conversations you attract and delivering value in a respectable amount of time and caring for your audience and their opinions in actual conversations is key.
Connect directly with your followers, create conversations and trust them. Over time, you will see how they follow your instructions and interact with all your content, share your content and help build your network. The game becomes less about quantity and more about quality of relationship at this point.
Nigerians are Already taking Over the Platform
Nigerians are undoubtedly very innovative people. Although they may not always be ahead of other developed nations, they are more open and constantly welcome new ideas and communities to grow.
With topics of all kinds sparking many innate and intense conversations, Clubhouse is fast becoming the hottest new social app that Nigerians are enjoying.
I’ve joined many conversations on the platform in person. I was thrilled to find that the majority of the population in a lot of innovative conversations are Nigerians. People bring ideas and have discussions related to growth, change and development among many other things, building networks while having fun.
What are Clubhouse Big Plans for Influencer Marketing this Year?
According to data from hireinfluence.com, Clubhouse is certain to benefit and drive forward influencer marketing this year.
With its Series B funding in 2021 of $100 million enabling the company to arrive at a valuation of $1 billion, Clubhouse is focused on helping creators be successful long-term and get recognised for the content they produce, building a world wide community as well as incorporating tools for effective influencer marketing growth.
Its analytics for influencers is pushing its audience demographics, interests, and reach, making its influencer marketing campaign even more valuable, thus enabling campaign management and marketing strategies to be more effectively measured.
Final Thoughts
With the number of benefits that the Clubhouse offers to influencers, getting into the ground floor can be beneficial for many individuals seeking to build their brands.
Although the app has not yet defined a monetization plan, it will be interesting to see how it monetizes and affects the user experience in the future.
However, with its developers celebrating the creators and brands that bring people together in a positive way, I believe Clubhouse is going to stick around for a long time.
