Following its launch and vision to ease convenience for residents in Jos, Tukshopp, the innovative shopping and logistics platform founded by Melvin Opara, has hit the ground running since its launch, showing promising early traction and an ambitious vision for expansion.
Just weeks after going live, Tukshopp boasts 1,966 active users, 573 new sign-ups in February, and 500 completed orders. But this is just the beginning. The startup has set its sights on an even bigger milestone—5,000 active users by April.
The Rise of Tukshopp: More Than Just Another Platform
Unlike conventional e-commerce platforms, Tukshopp is positioning itself as a game-changer in local shopping and logistics, ensuring that customers can easily access products while vendors enjoy a seamless sales process.
“We’re not just building a platform; we’re creating an ecosystem where shopping is faster, deliveries are smoother, and local businesses thrive,” says Melvin Opara, CEO and founder of Tukshopp.
To achieve its growth goals, the platform has aggressively engaged the Jos community, rolling out a marketing strategy deeply embedded in local culture.
How Tukshopp is Winning Over Jos
Rather than relying solely on digital ads, Tukshopp has taken a more immersive approach, tapping into the heartbeat of Jos through:
Strategic Event Partnerships – During the yuletide season, Tukshopp collaborated with popular events such as Jos Business Women Trade, The Jollof Street Show, Shots and Shadez amongst others in Jos, ensuring brand visibility among thousands of festivalgoers.
A Viral Virtual Challenge – Engaging social media users with an interactive challenge that boosted brand awareness and user sign-ups.
Brand Ambassadors – Introducing two influential ambassadors to drive credibility and trust within the community.
Direct Vendor & Customer Engagement – Actively working with vendors and citizens to fine-tune the platform’s offerings, ensuring that it serves both buyers and sellers efficiently.
The Bigger Picture: Can Tukshopp Scale Beyond Jos?
With a growing user base and an ambitious target of 5,000 active users by April, Tukshopp is proving that local-first tech solutions can thrive when they deeply integrate with community culture.
But the big question remains—can Tukshopp sustain this momentum and scale beyond Jos?
If its early adoption, community-driven approach, and strategic partnerships are anything to go by, the platform might just be on track to redefine shopping and logistics in Nigeria’s middle belt—and possibly beyond.
For now, all eyes are on Tukshopp as it pushes towards its next milestone. Will it hit 5,000 users by April? If its current trajectory continues, it might just exceed expectations.
