Video sharing platform, YouTube, has announced that in early 2023 it will reward its creators with 45% of the total revenue generated for each creator’s share of total Shorts.
Since its launch in September 2020, YouTube Shorts have amassed over 30 billion daily views and 1.5 billion monthly logged-in users in just 2 years. Following this success, YouTube has shown enthusiasm to turn this popular feature into the next big source of income for online content creators.
Requirements for the reward:
To be a part of this development, here’s what you need to know and/or have:
• Creators will be required to be members of the YouTube Partner Program (YPP).
• They should have recorded at least 10 million views for their Shorts within 90 days.
What is the YouTube Partner Program (YPP)?
YPP was introduced in 2007 to give content creators access to earn money from their content and share in the revenue generated from this content. From 2019 to 2022, YouTube paid out more than $50 billion to creators, artists and media companies.
When it began, the only source of income for YPP members was through ads. Now, there are about 10 ways for YouTube partners to make money on the platform.
What other benefits await partners?
Apart from the 45% guaranteed revenue share, creators will also enjoy other money-making benefits like ads on long-form videos and fan funding. They include revenue from:
• Super Thanks.
• Super Chat, Super Stickers.
• YouTube premium.
• Channel memberships.
• Merchandise.
• Ticketing.
• YouTube BrandConnect.
• Shorts Fund.
Shorts Fund:
The YouTube Shorts Fund was the company’s first step in monetizing Shorts. It is a $100M fund that was launched in August 2021 and is intended to be distributed between 2021 to 2022 every month. This fund is intended to reward creators whether or not they are YouTube Partners. Eligible creators can earn money from $100 to $10,000 based on viewership and engagement on their Shorts.
Eligibility criteria:
Monthly eligibility for a Shorts bonus is based on your channel’s Shorts performance in the previous month. Creators are also required to:
• Be at least 13 years old, or the age of majority in your country/region.
• Be located in one of the 146 eligible countries.
• Follow YouTube’s Community Guidelines, and Monetisation policies.
Upload an original Short in the last 180 days.
For more information on the Shorts Fund, click here.
What the company is saying:
Robert Kyncl, Chief Business Officer at YouTube said, “One of the things I admire most about creators is their incredible range of talents and skills. They’re storytellers, directors, editors, marketers, and entrepreneurs — all in one.”
“YouTube has evolved from being just a place where people upload and share videos. It’s now a destination where creators can find new audiences, connect with fans in different ways, and build growing businesses,” he added.
Amjad Hanif, Vice President of Creator Products, YouTube added that “It’s been incredible to witness entirely new industries built by creators on our platform. Our model since 2007, has been to put the creator at the heart of our economic engine and our shared success. We can’t wait to see what gets Made on YouTube over the next 15 years.”
