Telegram has announced its plans to implement its ad platform in March 2024 to allow channel owners to receive financial rewards.
Telegram CEO, Pavel Durov, disclosed this on Wednesday via his Telegram channel. According to him the company will pay out rewards using Toncoin to ensure ad payments and withdrawals are fast and secure.
“Channels owners will start receiving 50% of all revenue that the company makes from displaying ads in their channel” he said.
Durov further said that while broadcast channels on Telegram generate one trillion views monthly, only 10% of theses views are monetized with Telegram Ads, its promotion tool.
“This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins or reinvest them in promoting and upgrading their channels’ ‘ he said.
