For smallholder farmers across Africa, access to fair pricing, secure payments, and transparent trade has long been a challenge. But Gonana Farm, under the leadership of CEO Stephen Kusu, is changing the game. Through blockchain technology and strategic partnerships with WEAD and Coincrib.io, the agritech company is set to transform market access and financial inclusion for farmers.
In an exclusive interview, Mr. Stephen shared insights into how these partnerships will scale Gonana, drive blockchain adoption, and empower farmers.
Why Gonana Chose WEAD and Coincrib.io
Gonana’s collaboration with WEAD focuses on digital literacy, financial inclusion, and micro-advertising solutions for smallholder farmers. WEAD’s AI-powered portable screens and Web3 app will enhance Gonana’s visibility, helping farmers engage with the digital economy.
On the other hand, Coincrib.io brings blockchain expertise, enabling farmers to buy, sell, and exchange goods using crypto-based transactions. By leveraging secure and tamper-proof transaction records, farmers can now enjoy fair pricing, faster payments, and reduced middlemen exploitation.
“We chose WEAD and Coincrib.io because of their unique strengths—WEAD’s deep community engagement aligns with our mission to empower farmers, while Coincrib.io’s blockchain solutions enhance trust, security, and financial participation,” Mr. Stephen explains.
Blockchain and the Future of Agriculture
Blockchain technology is often associated with cryptocurrency, but its potential in agriculture is massive. By implementing smart contracts, real-time tracking, and decentralized finance (DeFi), Gonana ensures:
Fair payments – Farmers receive instant, verified payments without intermediaries.
Transparent supply chains – Pricing, transactions, and trade data are securely recorded.
Fraud prevention – Immutable blockchain records minimize exploitation and financial losses.
This shift doesn’t just benefit farmers—it attracts investment, boosts financial literacy, and modernizes agricultural trade across Africa.
The Impact on Jos and Beyond
The partnership between Gonana, WEAD, and Coincrib.io is set to boost economic growth in Jos and beyond. By promoting blockchain adoption and decentralized finance, the initiative will:
- Empower entrepreneurs and small businesses with digital financial tools.
- Increase job creation in the tech, advertising, and agriculture sectors.
- Improve financial accessibility for farmers, traders, and consumers.
As Mr. Stephen puts it, “This isn’t just about farming—it’s about creating an ecosystem where finance, technology, and agriculture intersect for sustainable growth.”
What’s Next? Gonana’s 2025 Roadmap
Looking ahead, Gonana plans to expand beyond Nigeria, targeting markets in Ghana, Kenya, and South Africa, where digital finance and agricultural trade are rapidly growing.
By 2025, expect to see:
A fully integrated blockchain-powered agricultural marketplace.
Expanded financial literacy programs for farmers.
Seamless cross-border trade powered by decentralized transactions.
Challenges and Solutions
Scaling a blockchain-powered agricultural platform isn’t without challenges. Regulatory hurdles, internet accessibility, and user adoption remain obstacles.
To address these, Gonana will:
- Develop offline functionality for farmers with limited internet access.
- Partner with local cooperatives to build trust and drive adoption.
- Conduct awareness campaigns to educate farmers on blockchain technology.
Final Thoughts
With blockchain-driven transparency, AI-powered engagement, and financial inclusion, Gonana Farm is redefining agriculture for the digital age. Through its strategic partnerships with WEAD and Coincrib.io, the company is setting a new standard for secure, efficient, and inclusive agricultural trade in Africa.
As the platform scales, will Gonana become the model for blockchain-powered agritech in Africa? Time will tell—but if its current trajectory is anything to go by, the future of farming just got a whole lot smarter.
